The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Exploring the role of market learning capability in competitive strategy
Abstract
It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive advantage. However, past research has failed to conceptualize market‐focused learning activity as a capability having the potential to contribute to competitive advantage. Prior innovation research has been biased toward technological innovation. However, there is evidence to suggest that both technological and non‐technological innovations contribute to competitive advantage reflecting the need for a broader conceptualization of the innovation construct. Past research has also overlooked the critical role of entrepreneurship in the capability building process. Competitive advantage has been predominantly measured in terms of financial indicators of performance. In general, the literature reflects the need for comprehensive measures of organizational innovation and competitive advantage. This paper examines the role of market‐focused learning capability in organizational innovation‐based competitive strategy. The paper contributes to the strategic marketing theory by developing and refining measures of entrepreneurship, market‐focused learning capability, organizational innovation and sustained competitive advantage, testing relationships among these constructs.
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Citations
Cites
Firm Resources and Sustained Competitive Advantage
Barney, J. (1991) · Journal of Management · doi:10.1177/014920639101700108 · Cited by 48,334
Exploration and Exploitation in Organizational Learning
March, J. G. (1991) · Organization Science · doi:10.1287/orsc.2.1.71 · Cited by 21,942
Self-Reports in Organizational Research: Problems and Prospects
Podsakoff, P. M., & Organ, D. W. (1986) · Journal of Management · doi:10.1177/014920638601200408 · Cited by 17,102
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222
Estimating nonresponse bias in mail surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400320 · Cited by 10,390
Organizational learning: The contributing processes and the literatures
Huber, G. P. (1991) · Organization Science · doi:10.1287/orsc.2.1.88 · Cited by 8,072
Core capabilities and core rigidities: A paradox in managing new product development
Leonard-Barton, D. (1992) · Strategic Management Journal · doi:10.1002/smj.4250131009 · Cited by 6,477
Grant, R. M. (1996) · Organization Science · doi:10.1287/orsc.7.4.375 · Cited by 5,649
CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.
KUMAR, N., STERN, L. W., & ANDERSON, J. C. (1993) · Academy of Management Journal · doi:10.2307/256824 · Cited by 2,467
Chief Executive Personality and Corporate Strategy and Structure in Small Firms
Miller, D., & Toulouse, J.-M. (1986) · Management Science · doi:10.1287/mnsc.32.11.1389 · Cited by 780 · cited 1×
“The chief executive officer is familiar with all the aspects of the company’s operations, influences the strategic direction of the company and plays a key role in technology adoption decisions (Miller and Toulouse 1986).”
Background
Cited by
How does IT ambidexterity impact organizational agility?
Lee, O.-K. (., Sambamurthy, V., Lim, K. H., & Wei, K. K. (2015) · Information Systems Research · doi:10.1287/isre.2015.0577 · Cited by 447
Yu, W., Ramanathan, R., & Nath, P. (2017) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2016.12.005 · Cited by 308
Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions
Grewal, D., Iyer, G. R., Javalgi, R. (. G., & Radulovich, L. (2011) · Entrepreneurship Theory and Practice · doi:10.1111/j.1540-6520.2011.00444.x · Cited by 78
Metadata
- Authors
- Weerawardena, J.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 2003-04-01
- Volume
- 37
- Issue
- 3/4
- Pages
- 407-429
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W1973664387
- Cited by
- 297
- References
- 10
- FWCI
- 16.69
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
