The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Ethics in consumer choice: a multivariate modelling approach
Abstract
Research has consistently revealed an increasing demand for “ethical” choices in the global marketplace. However, very little has been published about the decision‐making processes of these “ethical” consumers and the implications for marketing. Given the shortfall in research that addresses ethical consumer choice, this paper outlines results from a large scale national UK survey of known “ethical” consumers. To examine this important and neglected area, reliability analysis and structural equation modelling techniques were used to explore the relationships between important factors influencing ethical consumer choice. Using two data sets, a model of decision‐making was developed and cross‐validated. Results of the study reveal the improved ability of this new model of ethical consumer decision‐making in the explanation of intention to purchase fair trade grocery products. Implications of these findings for marketing practitioners are discussed.
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Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
From Intentions to Actions: A Theory of Planned Behavior
Ajzen, I. (1985) · Action Control · doi:10.1007/978-3-642-69746-3_2 · Cited by 19,057
Schwartz, S. H. (1992) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60281-6 · Cited by 14,619
Practical issues in structural modeling
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The Analysis of Covariance Structures: Goodness-of-Fit Indices
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Cited by
Michaelidou, N., & Hassan, L. M. (2008) · International Journal of Consumer Studies · doi:10.1111/j.1470-6431.2007.00619.x · Cited by 989
An exploratory study into the factors impeding ethical consumption
Bray, J., Johns, N., & Kilburn, D. (2011) · Journal of Business Ethics · doi:10.1007/s10551-010-0640-9 · Cited by 891
Philosophy and Ethical Consumption
Barnett, C., Cafaro, P., & Newholm, T. (2005) · The Ethical Consumer · doi:10.4135/9781446211991.n2 · Cited by 205
Caruana, R., Carrington, M. J., & Chatzidakis, A. (2016) · Journal of Business Ethics · doi:10.1007/s10551-014-2444-9 · Cited by 123
Segmenting consumers’ reasons for and against ethical consumption
F. Burke, P., Eckert, C., & Davis, S. (2014) · European Journal of Marketing · doi:10.1108/ejm-06-2013-0294 · Cited by 111
Metadata
- Authors
- Shaw, D., & Shiu, E.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 2003-11-01
- Volume
- 37
- Issue
- 10
- Pages
- 1485-1498
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2046806647
- Cited by
- 341
- References
- 6
- FWCI
- 10.28
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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