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Cited by 341

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Ethics in consumer choice: a multivariate modelling approach

Shaw, Deirdre, Shiu, Edward·2003·European Journal of Marketing

Abstract

Research has consistently revealed an increasing demand for “ethical” choices in the global marketplace. However, very little has been published about the decision‐making processes of these “ethical” consumers and the implications for marketing. Given the shortfall in research that addresses ethical consumer choice, this paper outlines results from a large scale national UK survey of known “ethical” consumers. To examine this important and neglected area, reliability analysis and structural equation modelling techniques were used to explore the relationships between important factors influencing ethical consumer choice. Using two data sets, a model of decision‐making was developed and cross‐validated. Results of the study reveal the improved ability of this new model of ethical consumer decision‐making in the explanation of intention to purchase fair trade grocery products. Implications of these findings for marketing practitioners are discussed.

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Metadata

Authors
Shaw, D., & Shiu, E.
Venue
European Journal of Marketing
Publisher
Emerald
Published
2003-11-01
Volume
37
Issue
10
Pages
1485-1498
ISSN
0309-0566 (ISSN-L)
OpenAlex
W2046806647
Cited by
341
References
6
FWCI
10.28
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Ethics in consumer choice: a multivariate modelling approach. https://app.cochat.ai/papers/10.1108/03090560310487202
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Shaw, D., & Shiu, E. (2003). Ethics in consumer choice: a multivariate modelling approach. European Journal of Marketing. https://doi.org/10.1108/03090560310487202

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.