The DOI matches its Crossref record.
Perceived Risk: Further Considerations for the Marketing Discipline
Abstract
Examines the construct of perceived risk, as used in consumer and marketing research. In the light of the shortcomings of past research, develops and tests three hypotheses. Findings show that the risk dimensions proposed in the literature (i.e. financial, psychological, social, performance, physical and time‐related risk) capture a very high fraction of perceived overall risk, and that a parsimonious structure of the risk concept exists as the other risk dimensions are mediated through individual psychological risk. Implications are highlighted.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Perceived risk is seen as a subjective expectation of the losses; it is also a form of expectation [97].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [97]
Citations
Cited by
Sorted by citations
Items 501–600 of 999
Purchasing behavior of consumers for foreign medical services
Menvielle, L., Menvielle, W., & Tournois, N. (2014) · Qualitative Market Research An International Journal · doi:10.1108/qmr-10-2012-0044 · Cited by 16
Review of the Research on the Impact of Online Shopping Return Policy on Consumer Behavior
Wang, M., & Qu, H. (2017) · Journal of Business Administration Research · doi:10.5430/jbar.v6n2p15 · Cited by 16
STORE BRAND PURCHASE INTENTION: EFFECTS OF RISK, QUALITY, FAMILIARITY AND STORE BRAND SHELF SPACE
Dursun, İ., Kabadayı, E. T., Alan, A. K., & Sezen, B. (2011) · Journal of Global Strategic Management · doi:10.20460/jgsm.2011515802 · Cited by 16
Hope, perceived financial risk and propensity for indebtedness
Barros, L. S. G., & Botelho, D. (2012) · BAR - Brazilian Administration Review · doi:10.1590/s1807-76922012000400006 · Cited by 16
“Because the scales found in the literature for measuring perceived risk (e.g. Eroglu & Machleit, 1990; Stone & Gronhaug, 1993) were not appropriate for the specific situation, we created the items based on qualitative research.”
BackgroundMethodLiu, C., Wang, J., Chen, R., & Zhou, W. (2024) · Frontiers in Public Health · doi:10.3389/fpubh.2024.1415889 · Cited by 16
“Stone and Gronhaug verified the existence of six risk dimensions: financial, performance, physical, psychological, social and time, with 88.8% explanatory power to overall perceived risk (27).”
BackgroundInfluentialDigital daydreams: Exploring consumer motivations for engaging with the metaverse
Soni, S., Arora, P., Kasilingam, D. L., & Jain, V. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2025.104294 · Cited by 18
Cocosila, M., Farrelly, G., & Trabelsi, H. (2022) · Information Technology and People · doi:10.1108/itp-01-2021-0026 · Cited by 15
Using representational and abstract imagery to create regulatory fit effects
Naletelich, K., Ketron, S. C., Spears, N. E., & Gelves, J. A. (2022) · Psychology and Marketing · doi:10.1002/mar.21736 · Cited by 15
Can the perceived risk of particulate matter change people's desires and behavior intentions?
Park, J., Park, Y., Yoo, J. L., Yue, G., & Yu, J. (2022) · Frontiers in Public Health · doi:10.3389/fpubh.2022.1035174 · Cited by 16
“Stone and Grønhaug (33) found that perceived risk includes physical, psychological, financial, social, functional, and time risks.”
BackgroundRisk Perceptions Using Urban and Advanced Air Mobility (UAM/AAM) by Applying a Mixed Method Approach
Yoo, J., Choe, Y., & Rim, S. I. (2022) · Sustainability · doi:10.3390/su142416338 · Cited by 15
Zhang, W., Li, J., & Liang, Z. (2023) · Buildings · doi:10.3390/buildings13071881 · Cited by 15
“The perceived cost variable is derived from the perceived risk theory, which holds that perceived risks and costs influence usersʹ acceptance of technology and products [61].”
BackgroundFactors Influencing Seniors’ Anxiety in Using ICT
Reid, M., Aleti, T., Figueiredo, B., Sheahan, J., Hjorth, L., Martin, D. M., & Buschgens, M. (2024) · Social Sciences · doi:10.3390/socsci13090496 · Cited by 18
Saeed, S. A. M. (2015) · Journal of Marketing and Consumer Research · Cited by 15
Weeger, A., & Gewald, H. (2014) · European Conference on Information Systems · Cited by 15
Expectations, Identity and Affordability: The Housing Dreams of Australia’s Generation Y
Bruce, M., & Kelly, S. J. (2013) · Housing Theory and Society · doi:10.1080/14036096.2013.767279 · Cited by 15
Safety feelings and anticipatory control: An fMRI study on safety and risk perception
Tanida, K., Paolini, M., Pöppel, E., & Silveira, S. (2018) · Transportation Research Part F Traffic Psychology and Behaviour · doi:10.1016/j.trf.2018.02.020 · Cited by 15
Determinants of Electric Car Purchase Intention in Portugal
Miranda, J., & Delgado, C. (2020) · Developments in corporate governance and responsibility · doi:10.1108/s2043-052320200000015009 · Cited by 15
Wang, I.-C., Liao, C.-W., Lin, K.-P., Wang, C.-H., & Tsai, C.-L. (2021) · Mathematical Problems in Engineering · doi:10.1155/2021/4416270 · Cited by 15
“Stone and Grønhaug [15] define perceived risks as “possible losses in pursuit of a desired outcome.””
BackgroundImpacts of Risks Over Benefits in the Adoption of Self-Tracking Technologies
Moya, J. D., Pallud, J., & Wamba, S. F. (2021) · Journal of Global Information Management · doi:10.4018/jgim.20211101.oa10 · Cited by 16
“Used in the adoption of wearables, this scale was based on those of Grewal et al. (1994) and Stone and Grønhaug (1993).”
MethodFlavián, C., & Guinalíu, M. (2007) · Dialnet (Universidad de la Rioja) · Cited by 15
Factors Delaying the Adoption of Civil Drones: A Primitive Framework
Chamata, J. E. (2017) · The International Technology Management Review · doi:10.2991/itmr.2017.6.4.1 · Cited by 18
Indian consumers’ risk perception in buying green products: the case of LED light bulbs
Ray, S. K., & Sahney, S. (2018) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-08-2017-0181 · Cited by 15
An empirical study of an enjoyment‐based response hierarchy model of watching MDTV on the move
Wan‐Ling Hu, A., & Ming‐Hone Tsai, W. (2009) · Journal of Consumer Marketing · doi:10.1108/07363760910940438 · Cited by 15
Risk, Drivers, and Impediments to Online Shopping in Spain and Japan
Gutiérrez, S. S. M., Izquierdo, C. C., Hernández, C. E., & Campà, L. V. (2009) · Journal of Euromarketing · doi:10.1080/10496480902868425 · Cited by 15
Familiar worldwide: how PDO products reflect quality in consumers' appraisal and behaviour
Toma, P., Manta, F., Morrone, D., & Campobasso, F. (2022) · The TQM Journal · doi:10.1108/tqm-07-2021-0216 · Cited by 16
Wang, H. J., Yue, X. L., Ansari, A. R., Tang, G. Q., Ding, J. Y., & Jiang, Y. Q. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.878629 · Cited by 23
Yang, R., Ramsaran, R., & Wibowo, S. (2022) · Journal of Food Products Marketing · doi:10.1080/10454446.2022.2106606 · Cited by 18
“Risk refers to “a state in which the number of possible events exceeds the number of events that will actually occur, and some measure of probability can be attached to them” (Stone & Grønhaug, 1993, p. 40).”
BackgroundJiang, Y., & Lau, A. K. W. (2023) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph20053907 · Cited by 14
“Privacy risk refers to the probability of having personal information disclosed [70] as the result of using an m-Health service, whereas physical risk refers to the potential risk of physical injury when using it [71].”
BackgroundSusanto, P., Hoque, M. E., Nisaa, V., Islam, M. A., & Kamarulzaman, Y. (2023) · SAGE Open · doi:10.1177/21582440231188019 · Cited by 26
“Stone and Grønhaug (1993) group perceived risk into 6 dimensions, namely: performance risk, physical risk, financial risk, psychological risk, social risk, and time risk.”
BackgroundIntention to purchase halal health supplement online: Lessons learned from the health crisis
Tedjakusuma, A. P., Yong, H. N. A., Andajani, E., & Mohamad, Z. Z. (2023) · Heliyon · doi:10.1016/j.heliyon.2023.e19840 · Cited by 29
“Perceived risk is the main factor influencing intention to purchase [41], with the perception of risk lowering the willingness to purchase online [42].”
BackgroundXie, Y. X., Wan, C., & Kong, K. (2024) · Humanities and Social Sciences Communications · doi:10.1057/s41599-024-03832-6 · Cited by 14
“…the model (PE, EE, SI, FC, HM, HA, BI, USE) were adapted from the scale of Venkatesh and Al-Qeisi et al (Venkatesh et al., 2012; Al-Qeisi et al., 2015), measures of the additional variables PR and SE were adapted from the scales of Stone and Luo et al (Stone and Grønhaug, 1993; Luo and Du, 2022).”
Nguyen-Phuoc, D. Q., Su, D. N., Truong, A., Li, Z., & Oviedo-Trespalacios, Ó. (2025) · Transportation Research Part F Traffic Psychology and Behaviour · doi:10.1016/j.trf.2024.12.034 · Cited by 14
How eWord of Mouth valences affect price perceptions
Liang, W. K., & Corkindale, D. R. (2018) · International Journal of Market Research · doi:10.1177/1470785318788469 · Cited by 14
“When consumers make purchase evaluations, they may consider the possible future “price,” or cost consequences of the decision, in addition to the advertised price (Stone & Grønhaug, 1993).”
BackgroundAre social embeddedness associated with food risk perception under media coverage?
Yan, Z., Huang, Z., Wang, Y., & Zhou, J. (2019) · Journal of Integrative Agriculture · doi:10.1016/s2095-3119(19)62586-4 · Cited by 15
Perceived Risk Reduction Strategies for Organic Food Customers
Pandey, S. K., Gupta, A. K., & Sharma, D. (2020) · Journal of Food Products Marketing · doi:10.1080/10454446.2020.1774953 · Cited by 14
“The scales measuring trust and perceived risk were taken from Holloway, Wang, and Beatty (2009) and Stone and Grønhaug (1993) respectively.”
MethodPerceived Risk in Online Purchase Intention
Sudibyo, H., Hartanti, G. A., Ikhsan, R. B., et al. (2020) · International Conference on Information Management and Technology (ICIMTech) · doi:10.1109/icimtech50083.2020.9211221 · Cited by 14
“social community due to both the impropriety of the item or objection of utilizing the web as a purchasing channel [24], [31], [44].”
BackgroundInfluentialHerrera, C. F. (2016) · Spanish Journal of Agricultural Research · doi:10.5424/sjar/2016141-7169 · Cited by 14
The Influence of Fake Reviews on Consumer Perceptions of Risks and Purchase Intentions
Wu, S., Wingate, N., Wang, Z., et al. (2019) · Journal of Marketing Development and Competitiveness · doi:10.33423/jmdc.v13i3.2244 · Cited by 14
Factors Affecting Consumer Perceptions on Product Safety-The Case of Nondurables
Tse, A. C. B. (1999) · Journal of International Consumer Marketing · doi:10.1300/j046v12n01_04 · Cited by 14
Consumer Resistance to Green Innovations: Developing a New Scale and an Underlying Framework
Claudy, M., O’Driscoll, A., Garcia, R., & Mullen, M. R. (2010) · Arrow@dit (Dublin Institute of Technology) · doi:10.21427/d7850d · Cited by 16
“…literature and various studies distinguish between four main types of risk including physical, economic, functional and social risk that consumers have associated with innovations (e.g. Dholakia 2001 ; Kleijnen, Lee, and Wetzels 2009; Peter and Lawrence 1975; Ram 1987; Stone and Grønhaug 1993 ).”
BackgroundYoo, D.-K., & 서승원 (2009) · Journal of Korea Service Management Society · doi:10.15706/jksms.2009.10.3.004 · Cited by 14
A Review of Perceived Risk Role in Autonomous Vehicles Acceptance
Sim, H. J., Chen, T. B., Chai, L. T., et al. (2023) · International Journal of Management Finance and Accounting · doi:10.33093/ijomfa.2023.4.1.2 · Cited by 13
Wako, A., Fatima, J. K., & Johns, R. (2024) · Journal of Consumer Behaviour · doi:10.1002/cb.2429 · Cited by 14
L'expérience de prise de risque par les consommateurs: rôle des émotions anticipées positives
Ayadi, N. (2010) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/076737011002500202 · Cited by 13
Hou, Y., Chen, S., Yao, Z. N., Huang, Q., Shen, X., Cao, L., Cheng, J., Gui, F., Zhang, Y., & Wang, X. (2023) · Buildings · doi:10.3390/buildings13102536 · Cited by 13
“The mediator variable of perceived risk refers to the well-established research scales of Séquier [54] et al. and Stone et al. [55].”
MethodRyzyko w decyzjach nabywczych konsumentów
Maciejewski, G. (2010) · Prace Naukowe / Uniwersytet Ekonomiczny w Katowicach · Cited by 13
Ha, H. (2005) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2005.10505181 · Cited by 13
“The latter is closely linked to risk reduction (Haubl and Trifts 2000; Krishnamurthy 2001; Ha 2002; Mitchell 1999; Tse 1999). Ha (2002) showed that the Internet consumers give serious consideration to product performance and follow-up financial risk when they purchase on the Web.”
BackgroundAn Investigation of Consumers' Acceptance of Mobile Banking in Bangladesh
Islam, M. M., & Hossain, M. E. (2015) · International Journal of Innovation in the Digital Economy · doi:10.4018/ijide.2015070102 · Cited by 12
Do Textual Comments and Existing Orders Affect Consumer Participation in Online Group-Buying?
Kauffman, R. J., Laf, H., Lin, H.-C., & Chang, Y.-S. (2009) · Hawaii International Conference on System Sciences (HICSS) · doi:10.1109/hicss.2009.165 · Cited by 11
A Multi-Dimensional Model of Perceived Risk in Spectator Sport
CARROLL, M. S., Connaughton, D. P., Spengler, J. O., et al. (2014) · Marketing Management Journal · doi:10.63963/001c.151094 · Cited by 13
Attitudes Towards Risk and Uncertainty: Suggested Scales
Quintal, V. A., Lee, J. A., & Soutar, G. N. (2006) · UWA Profiles and Research Repository (University of Western Australia) · Cited by 13
Denstadli, J. M., & Julsrud, T. E. (2019) · Sustainability · doi:10.3390/su11143878 · Cited by 14
Implementation and adoption of CRM and co-creation leveraging collaborative technologies
Dubey, N. K., Sharma, P., & Sangle, P. S. (2020) · Journal of Indian Business Research · doi:10.1108/jibr-09-2019-0284 · Cited by 13
“Price Tag” of Risk of Using E-Payment Service
Ho, K. K. W., See-To, E. W. K., & Chiu, D. K. W. (2020) · Journal of Internet Commerce · doi:10.1080/15332861.2020.1742482 · Cited by 17
“On the other hand, other IS researchers, such as Ho and Ng (1994), Featherman and Wells (2010), Martins et al. (2014), See-To and Ho (2016), Stone and Grønhaug (1993), and Yang et al. (2015) analyzed perceived risk as a multidimensional construct.”
BackgroundWhat matters for pension planning in Turkey: financial literacy or perceived consumer risks?
Türkmen, A., & Kılıç, Y. (2021) · International Journal of Social Economics · doi:10.1108/ijse-03-2021-0140 · Cited by 13
Managing perceived risk for customer retention in e-commerce
Yen, Y. (2015) · Information and Computer Security · doi:10.1108/ics-12-2013-0088 · Cited by 14
“In addition, SCs and PR are highly related in the life cycle of purchase behavior (Gremler, 1995; Stone and Gronhaug, 1993).”
BackgroundDeterminants of Patients' Intention to Adopt Diabetes Self-Management Applications
Maniam, A., Dhillon, J. S., & Baghaei, N. (2015) · doi:10.1145/2808047.2808059 · Cited by 12
“Perceived Financial Risk is adapted from Stone and Gronhaug [11].”
BackgroundMethodZhang, H. Q., Lei, X., Chen, Y., & Chen, Y. (2022) · Journal of Hospitality & Tourism Research · doi:10.1177/10963480221142500 · Cited by 12
“Uncertainty and risk are often mentioned and interchange-ably used in the literature (Peter & Tarpey, 1975; Stone & Grønhaug, 1993).”
PERCEPÇÃO E TOLERÂNCIA AO RISCO DOS GESTORES DA AGRICULTURA FAMILIAR
Duarte, D. H. J. D., Morais, E. D. S., Siqueira, E. S., Nobre, F. C., & Nobre, L. H. N. (2023) · Revista de Gestão Social e Ambiental · doi:10.24857/rgsa.v17n2-005 · Cited by 16
Informal caregivers’ perception of assistive robots in eldercare
Tan, S., Yap, Y.-Y., Tan, S., & Wong, C. K. (2024) · Journal of Open Innovation Technology Market and Complexity · doi:10.1016/j.joitmc.2024.100234 · Cited by 12
Exploring metaverse: affordances and risks for potential users
Bao, X., Yu, J., & Shou, M. (2024) · Information Technology and People · doi:10.1108/itp-03-2023-0222 · Cited by 17
Wang, M., Kang, Y., Deng, B., & Lan, X. (2024) · Telematics and Informatics · doi:10.1016/j.tele.2024.102193 · Cited by 17
Li, X., Shen, L., & Ren, X. (2024) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2024.2432759 · Cited by 18
Hyo-Jin, J., Dant, R. P., & Gleiberman, A. (2014) · European Journal of Marketing · doi:10.1108/ejm-08-2012-0452 · Cited by 13
Meshreki, H., Ennew, C., & Mourad, M. (2018) · Journal of Product & Brand Management · doi:10.1108/jpbm-10-2017-1625 · Cited by 14
Saji, K. B., & Mishra, S. S. (2012) · Journal of Strategic Marketing · doi:10.1080/0965254x.2011.606913 · Cited by 12
“Prior research has categorized perceived risk in six possible types: financial risk; performance risk; psychological risk; physical risk; social risk; and time risk (Stone & Gronhaug, 1993 ).”
An Empirical Study of the Influencing Factors of User Adoption on Mobile Securities Services
Li, Z., & Xue, B. (2011) · Journal of Software · doi:10.4304/jsw.6.9.1696-1704 · Cited by 12
“Perceived risk is user’s psychological feeling and subjective cognition of various kinds of objective risks encountered in the course of using mobile securities service [19].”
BackgroundThe influence of purchase-related risk perceptions on relationship commitment
Munnukka, J., & Järvi, P. (2015) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-11-2013-0202 · Cited by 12
“The model differed from the original model proposed by Stone and Grønhaug (1993) as the time-loss risk construct was not identified and only one sub-construct of procedural control was identified.”
BackgroundMethodResultInfluentialOnline customer-initiated contacts and the development of profitable relationships
Cambra‐Fierro, J., Melero, I., & Sesé, F. J. (2017) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2017.09.004 · Cited by 13
Dehling, A., & Vernette, É. (2019) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/0767370119827428 · Cited by 12
Wang, H., Shi, G., Zhang, R., Xu, J., & Shangguan, Z. (2019) · Impact Assessment and Project Appraisal · doi:10.1080/14615517.2019.1684082 · Cited by 14
The role of platform governance in customer risk perception in the context of peer-to-peer platforms
Wang, S., Ma, S., & Wang, Y. (2020) · Information Technology for Development · doi:10.1080/02681102.2020.1827364 · Cited by 12
Kim, J., & Damhorst, M. L. (2010) · Journal of Global Academy of Marketing Science · doi:10.1080/12297119.2010.9707435 · Cited by 12
Zhang, W., Yang, X., Wang, Q.-S., Zheng, C., & Sia, C. (2015) · Journal of Organizational and End User Computing · doi:10.4018/joeuc.2015010104 · Cited by 8
Consumer Perception of Food Safety Related Risk
Yeung, R. M. W., & Yee, W. M. S. (2005) · Journal of International Food & Agribusiness Marketing · doi:10.1300/j047v17n02_10 · Cited by 13
“To ensure reliability and validity, the operationalization of these items were adopted with modifications from past literature (Stone, 1978).”
MethodDang, T., Tâm, N. T., Giang Thanh, T. R. A. N., Truyen Nha Dinh, H. U. E., Vo Thanh, L. I. E. M., Nguyen Do Ngoc, H. A. N., & Dang, H. (2022) · Food Science and Technology · doi:10.1590/fst.94022 · Cited by 11
Ersöz, S., Nissen, A., & Schütte, R. (2023) · JMIR Formative Research · doi:10.2196/48850 · Cited by 11
“It can be defined as a loss or negative consequence incurred by the consumer when purchasing a particular product and thereby depends on what is acquired and how or where the acquisition takes place [17-19].”
BackgroundMohamed, T. Z. F. (2024) · Transportation Journal · doi:10.1002/tjo3.12001 · Cited by 11
Spillover effects of data breach on consumer perceptions: evidence from the E-commerce industry
Park, J., Shin, W., Kim, B., & Kim, M. (2024) · Internet Research · doi:10.1108/intr-11-2022-0898 · Cited by 8
Nasr, I. B., Abaidi, I., & Thomas, L. B. (2024) · Information Systems Frontiers · doi:10.1007/s10796-024-10563-1 · Cited by 13
“The measures of financial and functional risks were adapted from the proposed measures of Mukherjee and Hoyer (2001) and Stone and Gronhaug (1993).”
ElShafei, R. A. E. N. (2020) · Smart and Sustainable Built Environment · doi:10.1108/sasbe-03-2020-0024 · Cited by 11
Okoli, T. T., & Tewari, D. D. (2020) · Cogent Economics & Finance · doi:10.1080/23322039.2020.1829273 · Cited by 11
“This suggests that the reason savings intermediation have not yet transmitted into potential investment in Africa is because of lack of innovation/Fintech, especially as the perceived risk in extending credit to the public in Africa is high (Stone & Grønhaug, 1993).”
BackgroundWang, W., Guan, X., Jin, S., Wang, X., Qin, X., Lü, N., Zhu, G., & Li, D. (2022) · Frontiers in Environmental Science · doi:10.3389/fenvs.2022.999006 · Cited by 13
Assessing the consumer's choice of purchase channel in the tourism sector
Izquierdo‐Yusta, A., & Martínez‐Ruiz, M. P. (2011) · EuroMed Journal of Business · doi:10.1108/14502191111130325 · Cited by 11
The sum of all fears: Stakeholder responses to sponsorship alliance risk
Johnston, M. A. (2015) · Tourism Management Perspectives · doi:10.1016/j.tmp.2015.03.011 · Cited by 14
Jang, H., & Ko, I. (2014) · Journal of Knowledge Management · doi:10.1108/jkm-06-2013-0233 · Cited by 11
“The definition of ‘‘perceived risk’’ varies from scholar to scholar, but can generally be regarded as perceived uncertainty regarding the results and loss of expected value as the result of such uncertainty (Kissarijian and Robertson, 1991; Stone and Gronhaug, 1993).”
BackgroundAntecedents and consequences of experiential versus utilitarian consumption in the travel context
Wei, W., & Tasci, A. D. A. (2017) · International Journal of Culture Tourism and Hospitality Research · doi:10.1108/ijcthr-06-2017-0069 · Cited by 11
Brand and firm values in distinct national cultures
Chowdhury, R. H., Chun, W., Choi, S., & Friend, K. (2020) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-03-2019-0121 · Cited by 11
Chang, H., Chen, T., & Tseng, C.-M. (2008) · Journal of International Consumer Marketing · doi:10.1080/08961530802125308 · Cited by 11
“” Cox (1963) first provided five types of risks perceived by the consumers (functional, physical, financial, psychological, and social), and Stone and Gronhaug (1993) added a sixth type, temporal risk.”
BackgroundConsumer Risk-Taking Experience: The Role of Positive Anticipated Emotions
Ayadi, N. (2010) · Recherche et Applications en Marketing (English Edition) · doi:10.1177/205157071002500202 · Cited by 10
“Various types of perceived risk have been listed in the literature: physical, social, psychological, functional, financial, time-loss and opportunity-loss risks (Kaplan, Szybillo and Jacoby, 1974; Roselius, 1971; Stone and Grønhaug, 1993; Zikmund and Scott, 1973).”
BackgroundXiao, N. (2016) · European Journal of Marketing · doi:10.1108/ejm-05-2014-0272 · Cited by 11
Wang, A., Marinova, D. V., Wang, F., et al. (2020) · Safety Science · doi:10.1016/j.ssci.2020.104620 · Cited by 10
Aime, R. S. M., Premananto, G. C., & Sedera, R. M. H. (2022) · Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management · doi:10.20473/jmtt.v15i1.33220 · Cited by 13
“Perceived risk- further considerations for the marketing discipline stone 1993.”
BackgroundMultifunctional risk in the adoption of innovative technological products
Scatulino, P. L. D. S., & Filho, E. J. M. A. (2022) · International Journal of Consumer Studies · doi:10.1111/ijcs.12857 · Cited by 11
The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia
Carvache‐Franco, O., Loaiza-Torres, J., Soto-Montenegro, C., Carvache‐Franco, M., & Carvache‐Franco, W. (2022) · PLoS ONE · doi:10.1371/journal.pone.0276853 · Cited by 13
“Various risks perceived by the consumer have been studied such as: quality risk, the possibility that the product does not work as designed [42], risk of potential loss of time related to making a bad purchase decision [42], risk in delivery or potential loss due to receiving incorrect products [43, 44], risks associa…”
BackgroundYang, C., Tao, S., & Cai, Y. (2023) · Current Psychology · doi:10.1007/s12144-023-04781-0 · Cited by 10
“For their contribution, we gave the participants monetary compensation. popularity, and perceived risk (Stone & Grønhaug, 1993).”
InfluentialValue and store brand identification in food products
Rubio, N., Villaseñor, N., & Barbolla, J. O. (2014) · British Food Journal · doi:10.1108/bfj-01-2013-0028 · Cited by 10
“As to the relationship of perceived value to satisfaction, Zeithaml (1988) indicates that customers who perceive that they obtained “value for money” are more satisfied than customers who do not perceive this.”
BackgroundAnalysis of Transmission Model of Consumers' Risk Perception of Food Safety based on Case Analysis
Ma, Y., & Zhang, L. (2013) · Research Journal of Applied Sciences Engineering and Technology · doi:10.19026/rjaset.5.4792 · Cited by 10
Kumar, P., & Bajaj, R. (2016) · RePEc: Research Papers in Economics · Cited by 10
Metadata
- Authors
- Stone, R. N., & Grønhaug, K.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 1993-04-01
- Volume
- 27
- Issue
- 3
- Pages
- 39-50
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2062541363
- Cited by
- 1,348
- References
- 0
- Citations by year
- 2026: 71 · 2025: 53 · 2024: 66 · 2023: 77 · 2022: 100 · 2021: 74 · 2020: 94 · 2019: 76 · 2018: 56 · 2017: 64 · 2016: 62 · 2015: 73 · 2014: 78 · 2013: 45 · 2012: 45
- FWCI
- 4.28
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- European Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- risk perception, risk dimensions, psychological risk, financial risk, social risk, performance risk, physical risk, risk structure, consumer behavior
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
