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Consequences of high and low adaptive capability in UK companies
Abstract
Abstract In the literature it is proposed that high adaptive capability is associated with high costs and internal inefficiency, despite the potential benefits to be gained from being adaptive. Investigates a set of adaptability variables that have not been previously researched and, therefore, takes an alternative focus on adaptive capability. Identifies two distinct degrees of high and low adaptive capability in an empirical UK study. Suggests that companies with high adaptive capability seemingly perform better than low adapters, despite the implication of high costs and inefficiency. High adapters also seem to have more comprehensive market orientation and decision‐making style, although they appear to operate in more turbulent external environments. The results extend the current adaptive capability literature, and directions for further research are proposed.
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Cites
Organizational Strategy, Structure, and Process
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978) · Academy of Management Review · doi:10.5465/amr.1978.4305755 · Cited by 4,527
Dess, G. G., & Robinson, R. B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050306 · Cited by 3,337
Cited by
Lu, Y., Zhou, L., Bruton, G., & Li, W. (2010) · Journal of International Business Studies · doi:10.1057/jibs.2009.73 · Cited by 516
Mavondo, F. T., Chimhanzi, J., & Stewart, J. (2005) · European Journal of Marketing · doi:10.1108/03090560510623244 · Cited by 411
Chan, R. Y. K. (2005) · Journal of Management Studies · doi:10.1111/j.1467-6486.2005.00511.x · Cited by 291
Validation of a Multidimensional HR Flexibility Measure
Way, S. A., Tracey, J. B., Fay, C. H., Wright, P. M., Snell, S. A., Chang, S., & Gong, Y. (2015) · Journal of Management · doi:10.1177/0149206312463940 · Cited by 114
Metadata
- Authors
- Oktemgil, M., & Greenley, G.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 1997-08
- Volume
- 31
- Issue
- 7
- Pages
- 445-466
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2054993278
- Cited by
- 166
- References
- 2
- FWCI
- 5.20
- Type
- journal article
- Language
- en
- Open access
- closed
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- Oktemgil, M., & Greenley, G. (1997). Consequences of high and low adaptive capability in UK companies. European Journal of Marketing. https://doi.org/10.1108/03090569710176619
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
