The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
Cause marketing: a new direction in the marketing of corporate responsibility
Abstract
Reports on recent marketing strategies that simultaneously demonstrate a sense of social responsibility and satisfies shareholders′ demands for increased profits and market share, also known as cause marketing. Discusses the implementation of cause marketing through three forms of corporate sponsorship and examines consumer motivations and cause marketing strategies. Presents a study on consumer attitudes towards altruism and cause marketing segmentation with coupons. Provides managerial implications and recommendations for implementing strategies.
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Claims the paper makes
Citations
Cites
The Social Responsibility of Business Is to Increase Its Profits
Friedman, M. (2007) · Corporate Ethics and Corporate Governance · doi:10.1007/978-3-540-70818-6_14 · Cited by 11,529
Altruism: An examination of the concept and a review of the literature.
Krebs, D. L. (1970) · Psychological Bulletin · doi:10.1037/h0028987 · Cited by 702
Corporate Contributions: Altruistic or For-Profit?
Fry, L. W., Keim, G. D., & Meiners, R. E. (1982) · Academy of Management Journal · doi:10.2307/256026 · Cited by 293
Corporate Philanthropy: A Strategic Approach to the Bottom-Line
Mescon, T. S., & Tilson, D. J. (1987) · California Management Review · doi:10.2307/41165238 · Cited by 213
Interpoint Distance Comparisons in Correspondence Analysis
Carroll, J. D., Green, P. E., & Schaffer, C. Μ. (1986) · Journal of Marketing Research · doi:10.1177/002224378602300307 · Cited by 206
Wokutch, R. E., & Spencer, B. A. (1987) · California Management Review · doi:10.2307/41165239 · Cited by 178
Feldstein, M. S. (1975) · National Tax Journal · doi:10.1086/ntj41862054 · Cited by 87
Managerial Behavior and the Social Responsibility Debate: Goals Versus Constraints
Keim, G. D. (1978) · Academy of Management Journal · doi:10.2307/255662 · Cited by 81
Comparing Interpoint Distances in Correspondence Analysis: A Clarification
Carroll, J. D., Green, P. E., & Schaffer, C. Μ. (1987) · Journal of Marketing Research · doi:10.1177/002224378702400414 · Cited by 74
Getting blood from collective turnips: Volunteer donation in mass blood drives.
Condie, S. J., Warner, W. K., & Gillman, D. (1976) · Journal of Applied Psychology · doi:10.1037//0021-9010.61.3.290 · Cited by 65
Giving to Charitable Organizations: a Behavioral Review and a Framework For Increasing Commitment
Smith, S. M. (1980) · ACR North American Advances · Cited by 29
Self-citation
Cited by
Sorted by citations
The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice
Carroll, A. B., & Shabana, K. M. (2010) · International Journal of Management Reviews · doi:10.1111/j.1468-2370.2009.00275.x · Cited by 4,459
Mohr, L. A., Webb, D. J., & HARRIS, K. E. (2001) · Journal of Consumer Affairs · doi:10.1111/j.1745-6606.2001.tb00102.x · Cited by 2,248
The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
Yoon, Y., Gürhan‐Canli, Z., & Schwarz, N. (2006) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1604_9 · Cited by 1,429
Peloza, J., & Shang, J. (2010) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-010-0213-6 · Cited by 1,161
STAKEHOLDER MISMATCHING: A THEORETICAL PROBLEM IN EMPIRICAL RESEARCH ON CORPORATE SOCIAL PERFORMANCE
Wood, D. J., & Jones, R. E. (1995) · The International Journal of Organizational Analysis · doi:10.1108/eb028831 · Cited by 1,069
Metadata
- Authors
- Smith, S. M., & Alcorn, D. S.
- Affiliations
- Brigham Young University (US)
- ORCID
- Smith, Scott M.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 1991-03-01
- Volume
- 8
- Issue
- 3
- Pages
- 19-35
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W2097067870
- Cited by
- 265
- References
- 11
- Citations by year
- 2026: 3 · 2025: 6 · 2024: 4 · 2023: 8 · 2022: 9 · 2021: 7 · 2020: 10 · 2019: 15 · 2018: 11 · 2017: 13 · 2016: 25 · 2015: 12 · 2014: 15 · 2013: 12 · 2012: 13
- FWCI
- 0.74
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Keywords
- cause-related marketing, corporate social responsibility, corporate sponsorship, consumer motivation, altruism, coupons, consumer attitudes, shareholder demands, corporate marketing strategy
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