STAKEHOLDER MISMATCHING: A THEORETICAL PROBLEM IN EMPIRICAL RESEARCH ON CORPORATE SOCIAL PERFORMANCE
Abstract
This paper uses a stakeholder framework to review the empirical literature on corporate social performance (CSP), focusing particularly on studies attempting to correlate social with financial performance. Results show first that most studies correlate measures of business performance that as yet have no theoretical relationship (for example, the level of corporate charitable giving with return on investment). To make sense of this body of research, CSP studies must be integrated with stakeholder theory. Multiple stakeholders (a) set expectations for corporate performance, (b) experience the effects of corporate behavior, and (c) evaluate the outcomes of corporate behavior. However, we find that the empirical CSP literature mismatches variables in terms of which stakeholders are relevant to which kind of measure. Second, only the studies using market‐based variables and theory show a consistent relationship between social and financial performance, particularly those showing a negative abnormal return to the stock price of companies experiencing product recalls. Although this paper shows that the CSP construct is not yet well‐specified enough to produce stronger results, recent research suggests that much progress is being made both empirically and theoretically in developing valid and reliable measures of corporate social performance.
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Stakeholder networks are likely to be characterized by tension.
“They have different interests and, as a result, stakeholder networks are likely to be characterized by tension (Oliver 1991;Wood and Jones 1995;Neville and Menguc 2006).”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Wood and Jones 1995
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- Authors
- Wood, D. J., & Jones, R. E.
- Affiliations
- University of Pittsburgh (US)
- Venue
- The International Journal of Organizational Analysis
- Publisher
- Emerald
- Published
- 1995-03-01
- Volume
- 3
- Issue
- 3
- Pages
- 229-267
- ISSN
- 1055-3185 (ISSN-L)
- OpenAlex
- W1992943799
- Cited by
- 1,069
- References
- 61
- Citations by year
- 2026: 10 · 2025: 21 · 2024: 42 · 2023: 39 · 2022: 30 · 2021: 46 · 2020: 59 · 2019: 78 · 2018: 61 · 2017: 50 · 2016: 55 · 2015: 65 · 2014: 55 · 2013: 56 · 2012: 49
- FWCI
- 28.46
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The International Journal of Organizational Analysis (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Governance and Financial Management
- Keywords
- corporate social performance, stakeholder theory, corporate philanthropy, return on investment, abnormal returns, product recall, stakeholder expectations
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