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Cited by 290

The DOI matches its Crossref record; 55 of the 55 references it cites were found in a registry or an index.

The role of emotion in explaining consumer satisfaction and future behavioural intention

Martin, David, O'Neill, Martin, Hubbard, Susan, Palmer, Adrian·2008·Journal of Services Marketing

Abstract

Purpose: Service quality and customer satisfaction have traditionally been conceptualised and measured using cognitive indicators. This paper aims to build on the body of literature that recognises the role of emotions in determining customer satisfaction and future behavioural intention. Design/methodology/approach: The focus for this study was a football stadium in which respondents' evaluation of “off pitch” service quality was investigated in the context of emotions aroused by “on pitch” activities. A time‐elapsed three‐stage survey was used to evaluate the respondents and any changes over time. Findings: In a survey of 407 match attendees, emotionally‐based satisfaction was found to be a better predictor of future behavioural intention than cognitive measures of satisfaction. Originality/value: The paper establishes the need to use both emotional and cognitive measures of satisfaction when evaluating overall customer satisfaction and future behavioural intention. It also highlights the unique nature of customer satisfaction in a sporting events venue.

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Registry

Crossref · 10.1108/08876040810871183

Cites

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Metadata

Authors
Martin, D., O'Neill, M., Hubbard, S., & Palmer, A.
Venue
Journal of Services Marketing
Publisher
Emerald
Published
2008-05-23
Volume
22
Issue
3
Pages
224-236
ISSN
0887-6045 (ISSN-L)
OpenAlex
W1966840533
Cited by
290
References
55
FWCI
16.27
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The role of emotion in explaining consumer satisfaction and future behavioural intention. https://app.cochat.ai/papers/10.1108/08876040810871183
The paper
Martin, D., O'Neill, M., Hubbard, S., & Palmer, A. (2008). The role of emotion in explaining consumer satisfaction and future behavioural intention. Journal of Services Marketing. https://doi.org/10.1108/08876040810871183

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.