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Cited by 1,020

The DOI matches its Crossref record; 52 of the 52 references it cites were found in a registry or an index.

What drives consumers to shop online? A literature review

Open access
Perea y Monsuwé, Toñita, Dellaert, Benedict G.C., de Ruyter, Ko·2004·International Journal of Service Industry Management
DOI 10.1108/09564230410523358
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Abstract

While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes a framework to increase researchers’ understanding of consumers’ attitudes toward online shopping and their intention to shop on the Internet. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by exogenous factors and applies it to the online shopping context. The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.

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Cites

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Citations

Cites

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Research works printed but not linked: 3

  1. Chen, S. and Leteney, F. (2000), “Get real! Managing the next stage of internet retail”, European Management Journal, Vol. 18 No. 5, pp. 519‐28. · doi:10.1016/s0263-2373(00)00041-4
  2. Cyr, D. (2000), “Your new customer”, Catalog Age, Vol. 18 No. 8, pp. 125‐30.
  3. Forrester Research (2001), “Online shopping speeds up as UK Internet users mature reveals Forrester's latest UK Internet user monitor”, 5 December, available at: www.forrester.com/ER/Press/Release/0,1769,659,000,htm.

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Metadata

Authors
Perea y Monsuwé, T., Dellaert, B. G. C., & de Ruyter, K.
Venue
International Journal of Service Industry Management
Publisher
Emerald
Published
2004-02-01
Volume
15
Issue
1
Pages
102-121
ISSN
0956-4233 (ISSN-L)
DOI
10.1108/09564230410523358
OpenAlex
W2162410900
Cited by
1,020
References
52
FWCI
43.55
Type
journal article
Language
en
Open access
green
Licence
www.emerald.com/insight/site-policies (tdm)

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CoChat. (2026). Citation check: What drives consumers to shop online? A literature review. https://app.cochat.ai/papers/10.1108/09564230410523358
The paper
Perea y Monsuwé, T., Dellaert, B. G. C., & de Ruyter, K. (2004). What drives consumers to shop online? A literature review. International Journal of Service Industry Management. https://doi.org/10.1108/09564230410523358

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.