Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping.
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Online shopping enjoyment increases simply by presenting images of models wearing the garments.
“online shopping enjoyment increases simply by presenting images of models wearing the garments (Hassanein and Head, 2007).”
From Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview (2020) · cites this paper as Hassanein and Head, 2007
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A Systematic Review of Social Presence: Definition, Antecedents, and Implications
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“In addition, researchers frequently hypothesize that increasing the salience of the mediated communication partner will naturally lead to more positive social outcomes (e.g., Fogg and Tseng, 1999; Hassanein and Head, 2007).”
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- Authors
- Hassanein, K., & Head, M.
- Affiliations
- McMaster University (CA)
- Corresponding author
- Head, Milena
- Venue
- International Journal of Human-Computer Studies
- Publisher
- Elsevier BV
- Published
- 2007-08
- Volume
- 65
- Issue
- 8
- Pages
- 689-708
- ISSN
- 1071-5819 (ISSN-L)
- OpenAlex
- W2025013988
- Cited by
- 986
- References
- 158
- Citations by year
- 2026: 68 · 2025: 50 · 2024: 76 · 2023: 108 · 2022: 98 · 2021: 79 · 2020: 67 · 2019: 50 · 2018: 57 · 2017: 40 · 2016: 44 · 2015: 48 · 2014: 54 · 2013: 41 · 2012: 35
- FWCI
- 34.86
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Human-Computer Studies (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
- Keywords
- perceived social presence, online shopping, consumer attitudes, web interface design, human warmth, sociability, perceived usefulness, trust, enjoyment, e-commerce
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