The DOI matches its Crossref record; 41 of the 41 references it cites were found in a registry or an index.
An exploratory study of service value in the USA and Ecuador
Abstract
Abstract In recent years, the significance of offering value to service customers rivals the provision of satisfaction and service quality. The growing importance of the construct is especially apparent in the fast food industry as evidenced by the international popularity of value menus offered by many fast food franchises. The service value trend is particularly relevant in Latin America as more multinational service franchises compete for newfound market share. Zeithaml, in her comprehensive analysis of the service value construct, suggests that service value perceptions emerge when consumers weigh their perceptions of service quality against the necessary sacrifices made to acquire the service. In the current study, this conceptual model is tested using samples derived from fast food consumers in both Ecuador and the USA. The objective is to perform an empirical test of Zeithaml's model and to compare the relative importance attached to the components of her model across the two samples. An additional consideration is an analysis of the effect of gender on the purchase behaviour of these consumers. The research and managerial implications of the study are considered, as are the research limitations.
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“The views on value are context dependent [47].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [47]
In the citing paper
“In regarding to the online retailing settings, not only the product we are interested in, but also the website and the process of identifying, purchasing and receiving products contributes perceived values to the customers [47].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [47]
Citations
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Do University Choices Affect CEO Turnover and Company Performance?
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Impact of technology and equipment equity on price levels of products
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Metadata
- Authors
- Brady, M. K., & Robertson, C. J.
- Affiliations
- Boston College (US)
- Northeastern University (US)
- Venue
- International Journal of Service Industry Management
- Publisher
- Emerald
- Published
- 1999-12
- Volume
- 10
- Issue
- 5
- Pages
- 469-486
- ISSN
- 0956-4233 (ISSN-L)
- OpenAlex
- W2004721760
- Cited by
- 117
- References
- 40
- Citations by year
- 2025: 2 · 2024: 1 · 2023: 3 · 2022: 4 · 2021: 6 · 2020: 9 · 2019: 7 · 2018: 1 · 2017: 11 · 2016: 2 · 2015: 6 · 2014: 3 · 2013: 5 · 2012: 6
- FWCI
- 1.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Service Industry Management (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- service value, service quality, sacrifice, fast food consumers, fast food franchise, cross-cultural comparison, gender differences, purchase behaviour, Latin America, Ecuador, United States
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