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Cited by 348Technology Adoption and User BehaviourConsumer Behavior and Marketing InfluenceConsumer Retail Behavior Studies

The DOI matches its Crossref record; 29 of the 31 references it cites were found in a registry or an index.

Effect of brand familiarity, experience and information on online apparel purchase

Park, Jihye, Stoel, Leslie·2005·International Journal of Retail & Distribution Management
DOI 10.1108/09590550510581476
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Abstract

Purpose: The purpose of this study is to examine the effect of brand familiarity, the number of pieces of product information presented on a web site, and previous online apparel shopping experience on perceived risk and purchase intention. Design/methodology/approach: The experiment was 2 (brand familiarity)×2 (information availability) factorial design and 166 students participated in this study. Findings: Multivariate and univariate analyses found a significant effect of brand familiarity and previous experience on perceived risk and purchase intention, and no effect of amount of information on perceived risk and purchase intention. Research limitations/implications: Participants may not have carefully considered the product information because the experiment was not an actual purchase situation, although a scenario was given. In future studies, creating an actual purchase situation may be necessary to investigate the effect of the amount of information available on the web sites on perceived risk and decision making. Practical implications: The present study suggests that internet retailers should capitalize on the power of their brand names. Multi‐channel retailers may be able to derive significant advantages from brand familiarity among their customers. Orginality/value: This study has added to the in‐home shopping literature by extending findings of previous research to internet shopping. Findings suggest that internal information, specifically familiarity with brands offered online and previous experience of shopping online, influence perceptions of risk associated with shopping online, as well as intentions to purchase online.

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Crossref · 10.1108/09590550510581476

Cites

29 of 29 references verified0 citation errors · 0 not checkable

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Citations

Cites

Research works printed but not linked: 9

  1. Blackwell, R.D., Miniard, P.W. and Engel, J.F. (2001), Consumer Behavior, The Dryden Press, Orlando, FL.
  2. Cox, D.F. (1967), “Risk handling in consumer behavior”, in Cox, D. (Ed.), Risk Taking and Information Handling in Consumer Behavior, Harvard University, Boston, pp. 34‐81.
  3. Howard, J.A. (1973), “Confidence as a validated construct”, in Howard, J.A. and Ostlud, L.E. (Eds), Buyer Behavior: Theoretical and Empirical Foundations, Alfred A. Knopf, New York, NY, pp. 426‐33.
  4. Howard, J.A. and Sheth, J.N. (1969), The Theory of Buyer Behavior, Wiley, New York, NY.
  5. Krantz, M. (1998), “Click till you drop”, Time Magazine, Vol. 152 No. 3, pp. 34‐7.
  6. Martin, C.R. (1971), “What consumers of fashion want to know'”, Journal of Retailing, Vol. 47 No. 4, pp. 65‐71, 94.
  7. Rogers, E.M. (1995), Diffusion of Innovations, The Free Press, New York, NY.
  8. Sen, S., Johnson, E.J., Stanforth, N.F., Lennon, S.J. and Moore, S. (2000), “Perceived risk and purchase intent associated with television shopping”, Frontiers in Direct and Interactive Marketing Research Proceeding, Vol. 3, pp. 53‐64.
  9. Then, N.K. and DeLong, M.R. (1999), “Apparel shopping on the web”, Journal of Family and Consumer Sciences, Vol. 91 No. 3, pp. 65‐8.

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Metadata

Authors
Park, J., & Stoel, L.
Affiliations
  • Iowa State University (US)
  • The Ohio State University (US)
ORCID
Park, Jihye
Venue
International Journal of Retail & Distribution Management
Publisher
Emerald
Published
2005-02-01
Volume
33
Issue
2
Pages
148-160
ISSN
0959-0552 (ISSN-L)
DOI
10.1108/09590550510581476
OpenAlex
W2061503235
Cited by
348
References
31
Citations by year
2026: 6 · 2025: 13 · 2024: 15 · 2023: 15 · 2022: 21 · 2021: 25 · 2020: 16 · 2019: 24 · 2018: 22 · 2017: 12 · 2016: 18 · 2015: 22 · 2014: 22 · 2013: 21 · 2012: 14
FWCI
21.03
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
International Journal of Retail & Distribution Management (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
Keywords
brand familiarity, online clothing shopping, risk perception, purchase intention, online shopping experience, internet retailers, purchase decision

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