The DOI matches its Crossref record; 29 of the 31 references it cites were found in a registry or an index.
Effect of brand familiarity, experience and information on online apparel purchase
Abstract
Purpose: The purpose of this study is to examine the effect of brand familiarity, the number of pieces of product information presented on a web site, and previous online apparel shopping experience on perceived risk and purchase intention. Design/methodology/approach: The experiment was 2 (brand familiarity)×2 (information availability) factorial design and 166 students participated in this study. Findings: Multivariate and univariate analyses found a significant effect of brand familiarity and previous experience on perceived risk and purchase intention, and no effect of amount of information on perceived risk and purchase intention. Research limitations/implications: Participants may not have carefully considered the product information because the experiment was not an actual purchase situation, although a scenario was given. In future studies, creating an actual purchase situation may be necessary to investigate the effect of the amount of information available on the web sites on perceived risk and decision making. Practical implications: The present study suggests that internet retailers should capitalize on the power of their brand names. Multi‐channel retailers may be able to derive significant advantages from brand familiarity among their customers. Orginality/value: This study has added to the in‐home shopping literature by extending findings of previous research to internet shopping. Findings suggest that internal information, specifically familiarity with brands offered online and previous experience of shopping online, influence perceptions of risk associated with shopping online, as well as intentions to purchase online.
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In the citing paper
“For instance, brand familiarity reduces perceived risk in consumer purchases of online clothes [53] and intimate purchases [54].”
From Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation (2025) · cites this paper as [53]
Citations
Cites
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On risk, convenience, and Internet shopping behavior
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Cited by
Sorted by citations
Kim, M., & Lennon, S. J. (2008) · Psychology and Marketing · doi:10.1002/mar.20204 · Cited by 441
Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010) · International Journal of Electronic Business · doi:10.1504/ijeb.2010.035289 · Cited by 314
“Park and Stoel (2005) had argued that more information on the website leads to higher purchase intention.”
BackgroundSharma, A., Dwivedi, Y. K., Arya, V., & Siddiqui, M. Q. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2021.106919 · Cited by 324
“Brand familiarity is an important source of internal information and is defined as the collection of direct or indirect brand experiences accrued by the consumer (Park & Stoel, 2005).”
BackgroundWhat induces online loyalty? Online versus offline brand images
Kwon, W., & Lennon, S. J. (2008) · Journal of Business Research · doi:10.1016/j.jbusres.2008.06.015 · Cited by 283
Park, J., Stoel, L., & Lennon, S. J. (2008) · Journal of Consumer Behaviour · doi:10.1002/cb.237 · Cited by 251
Self-citation
Metadata
- Authors
- Park, J., & Stoel, L.
- Affiliations
- Iowa State University (US)
- The Ohio State University (US)
- ORCID
- Park, Jihye
- Venue
- International Journal of Retail & Distribution Management
- Publisher
- Emerald
- Published
- 2005-02-01
- Volume
- 33
- Issue
- 2
- Pages
- 148-160
- ISSN
- 0959-0552 (ISSN-L)
- OpenAlex
- W2061503235
- Cited by
- 348
- References
- 31
- Citations by year
- 2026: 6 · 2025: 13 · 2024: 15 · 2023: 15 · 2022: 21 · 2021: 25 · 2020: 16 · 2019: 24 · 2018: 22 · 2017: 12 · 2016: 18 · 2015: 22 · 2014: 22 · 2013: 21 · 2012: 14
- FWCI
- 21.03
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Retail & Distribution Management (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Keywords
- brand familiarity, online clothing shopping, risk perception, purchase intention, online shopping experience, internet retailers, purchase decision
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