Role of trust in e-business success
Abstract
Success of an e‐business rests on many factors. One of the important contributors is trust. Trust is something that an e‐business must strive to achieve over a period of time. Acquiring customer trust depends on many things that an e‐business controls. However, customer's trust as such is not under the control of the e‐business. Some contributing factors for gaining customer trust are: appeal of the Web site, product or service offerings, branding, quality of service and trusted seals. Trust can be viewed from many angles such as transaction, information content, product, technology and institution. This paper analyses the role of trust from the transaction perspective and highlights the things that an e‐business could do for building customer trust.
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Previous researchers have noted the importance of trust in the e-commerce context.
“Previous researchers have noted the importance of trust in the e-commerce context [59-61].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [59]
Cites
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Ma, Y., Ruangkanjanases, A., & Chen, S.-C. (2019) · Sustainability · doi:10.3390/su11215914 · Cited by 30 · see citing works
- Authors
- Srinivasan, S.
- Affiliations
- University of Louisville (US)
- Corresponding author
- Srinivasan, S.
- ORCID
- Srinivasan, S.
- Venue
- Information Management & Computer Security
- Publisher
- Emerald
- Published
- 2004-02-01
- Volume
- 12
- Issue
- 1
- Pages
- 66-72
- ISSN
- 0968-5227 (ISSN-L)
- OpenAlex
- W1999658847
- Cited by
- 111
- References
- 10
- Citations by year
- 2025: 3 · 2024: 2 · 2023: 5 · 2022: 3 · 2021: 3 · 2020: 4 · 2019: 8 · 2018: 2 · 2017: 3 · 2016: 5 · 2015: 6 · 2014: 2 · 2013: 7 · 2012: 14
- FWCI
- 12.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Information Management & Computer Security (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- trust, consumer trust, branding, quality of service, e-commerce
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