The DOI matches its Crossref record; 76 of the 78 references it cites were found in a registry or an index.
E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis
Abstract
Purpose Based upon the E‐VALUE model developed, this paper aims to investigate the impact of e‐commerce usage on business performance in the tourism sector. Design/methodology/approach A cross‐sectional survey is carried out on 165 Malaysian firms involved in the tourism sector (hotels, resorts, and hospitals engaged in health tourism) through the use of a structured questionnaire. Findings The structural equation modeling results indicate that technology competency, firm size, firm scope, web‐technology investment, pressure intensity, and back‐end usage have significant influence on e‐commerce usage. Among these variables, back‐end integration is found to function as a mediator. E‐commerce experience (in years) is found to moderate the relationship between e‐commerce usage and business performance. Research limitations/implications The paper focuses on the tourism sector in Malaysia and concentrates only on the management perspective of e‐commerce adoption. Practical implications The results provide insights to the Malaysian tourism sector and other organizations of similar structures of how they could improve upon their e‐commerce adoption and/or usage for improved business performance. Originality/value This paper is perhaps one of the first to investigate e‐commerce usage in the tourism sector using a comprehensive set of variables through an interactive, comprehensive and multi‐dimensional theoretical model (the E‐VALUE model) in investigating their influences on busines…
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In the citing paper
“Davis, who counted on preceding work done by [3] continue amend his model and propose the Technology Acceptance Model in which he advises that user motivation can be driven by three factors:”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [3]
In the citing paper
“Likewise, the T-O-E framework is a popular framework for three stimuli that influence organizational adoption namely technology, organization, and environment.”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [4]
In the citing paper
“Upon decision making three key elements environmental, organisational and technological needs to be factored in, and organizational adoption is based on technology, organisation, and environment [4].”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [4]
In the citing paper
“According to [3] the strength of a organisation is determined by both internal and external elements which can be described as environment, organisation size, and organisation strategy.”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [3]
In the citing paper
“Broad literature on Information Technology (IT) appropriation demonstrates that there are a few investigations at the individual level [4].”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [4]
In the citing paper
“Peer influence was then combined with TAM in 2002 by [3,7].”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [3]
In the citing paper
“As per [4], T-O-E Framework was developed by [6] for organisational adoption based on the Contingency Theory of Organisations.”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [4]
In the citing paper
“Environmental context is an area where the company targets business operations like government incentives and regulations [4].”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [4]
In the citing paper
“In [4], the author states that organisational context comprises of organisation scope, organisation size, and legislative belief.”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [4]
In the citing paper
“As per [1-3, 9, 12, 18, 22, 32, 33, 35] the most important variables of organisational context includes “financial resources, firm structure, organisational slack, innovation capacity, knowledge capability, operational capability, strategic use of technology, trust, technological resources, top management support, support for innovation, quality of human capital, organisational knowledge”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [3]
In the citing paper
“The framework proposes that an organisation should be consistent with its surroundings and environmental needs and its strength is determined by both internal and external factors like environment, organisation size, and organisation strategy [3].”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [3]
In the citing paper
“For this reason as by [9,35] and [3,12,24,32,36] other variables like sociological variables, cognitive variables, technology readiness, ability to leverage IT investment through different channels professionals' experience and skills, managerial capabilities of change management, security concerns, government promotion and factors salient to the country context such as government policy/reg”
From A Review on TAM and TOE Framework Progression and How These Models Integrate (2021) · cites this paper as [3]
In the citing paper
“T-O-E provides a more holistic insight (without minding size and industry constraints) into adoption challenges and adoption factors, value-chain activities, adoption processes and implementation, post-adoption, and development of capabilities using the technology.”
From Using T-O-E theoretical framework to study the adoption of ERP solution (2016) · cites this paper as Salwani et al., 2009
Citations
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- Intan Salwani, M., Marthandan, G., Norzaidi, M.D. and Normah, O. (2008), “E‐commerce and value creation: empirical evidence in Malaysia”, Proceedings of the European Applied Business Research Conference, Rothenburg.
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Cited by
Sorted by citations
Items 201–205 of 205
Doğrul, B. Ş., Demirci, A. G., & Gön, E. (2025) · Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi dergisi · doi:10.53092/duiibfd.1711324
FACTORS INFLUENCING THE ADOPTION OF DIGITAL FORENSIC IN MALAYSIAN ORGANISATION
Abdullah, K. N., Kamal, S. N.-I. M., Shoid, M. S. M., Tan, Y.-L., & Mokhtar, N. A. (2026) · Insight Journal · doi:10.24191/ij.v13i1.9347
Utami, T. P., Pratolo, S., Handayani, E., Anggara, A. A., & Hsiung, H.-H. (2026) · Journal of Accounting & Organizational Change · doi:10.1108/jaoc-11-2025-0445
Examining determinants of cloud analytics adoption in SMEs
Langer, B., & Feld, A. (2026) · Information Systems and e-Business Management · doi:10.1007/s10257-026-00744-7
Kurnia, S., Mahbubur, R., Husada, R., & Alhashmi, S. M. (2013) · Pacific Asia Conference on Information Systems
Metadata
- Authors
- Intan Salwani, M., Marthandan, G., Daud Norzaidi, M., & Choy Chong, S.
- Affiliations
- Multimedia University (MY)
- ORCID
- Marthandan, Govindan
- Venue
- Information Management & Computer Security
- Publisher
- Emerald
- Published
- 2009-06-05
- Volume
- 17
- Issue
- 2
- Pages
- 166-185
- ISSN
- 0968-5227 (ISSN-L)
- OpenAlex
- W2163084508
- Cited by
- 202
- References
- 78
- Citations by year
- 2026: 3 · 2025: 11 · 2024: 11 · 2023: 20 · 2022: 20 · 2021: 17 · 2020: 21 · 2019: 14 · 2018: 9 · 2017: 14 · 2016: 15 · 2015: 12 · 2014: 13 · 2013: 4 · 2012: 8
- FWCI
- 13.06
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Information Management & Computer Security (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
- Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
- Keywords
- e-commerce adoption, firm performance, tourism industry, technological competence, firm size, firm scope, pressure intensity, hotels, medical tourism
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