Cited by 205Technology Adoption and User BehaviourDigital Innovation in IndustriesE-commerce and Technology Innovations

The DOI matches its Crossref record; 76 of the 78 references it cites were found in a registry or an index.

E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis

Intan Salwani, Mohamed, Marthandan, Govindan, Daud Norzaidi, Mohd, Choy Chong, Siong·2009·Information Management & Computer Security

Abstract

Purpose Based upon the E‐VALUE model developed, this paper aims to investigate the impact of e‐commerce usage on business performance in the tourism sector. Design/methodology/approach A cross‐sectional survey is carried out on 165 Malaysian firms involved in the tourism sector (hotels, resorts, and hospitals engaged in health tourism) through the use of a structured questionnaire. Findings The structural equation modeling results indicate that technology competency, firm size, firm scope, web‐technology investment, pressure intensity, and back‐end usage have significant influence on e‐commerce usage. Among these variables, back‐end integration is found to function as a mediator. E‐commerce experience (in years) is found to moderate the relationship between e‐commerce usage and business performance. Research limitations/implications The paper focuses on the tourism sector in Malaysia and concentrates only on the management perspective of e‐commerce adoption. Practical implications The results provide insights to the Malaysian tourism sector and other organizations of similar structures of how they could improve upon their e‐commerce adoption and/or usage for improved business performance. Originality/value This paper is perhaps one of the first to investigate e‐commerce usage in the tourism sector using a comprehensive set of variables through an interactive, comprehensive and multi‐dimensional theoretical model (the E‐VALUE model) in investigating their influences on busines…

Overview

Integrity signals

Registry

Crossref · 10.1108/09685220910964027

Cites

76 of 76 references verified0 citation errors · 0 not checkable

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Citations

Cites

Research works printed but not linked: 7

  1. Austin, J. (1990), Managing in the Developing Countries: Strategic Analysis and Operating Techniques, The Free Press, New York, NY.
  2. Dedrick, J. and West, J. (2003), “Why firms adopt open source platforms: a grounded theory of innovation and standards adoption”, paper presented at MISQ Special Issue Workshop: Standard Making: A Critical Research Frontier for Information Systems, Seattle, WA, pp. 236‐57.
  3. Depietro, R., Wiarda, E. and Fleischer, M. (1990), “The context for change: organization, technology and environment”, in Tornatzky, L.G. and Fleischer, M. (Eds), The Processes of Technological Innovation, Lexington Books, Lexington, MA, pp. 151‐75.
  4. Intan Salwani, M., Marthandan, G., Norzaidi, M.D. and Normah, O. (2008), “E‐commerce and value creation: empirical evidence in Malaysia”, Proceedings of the European Applied Business Research Conference, Rothenburg.
  5. Rogers, E.M. (1962), Diffusion of Innovations, The Free Press, New York, NY.
  6. Rogers, E.M. (1983), Diffusion of Innovations, 3rd ed., The Free Press, New York, NY.
  7. Sekaran, U. (1992), Research Methods for Business, Wiley, New York, NY.

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Metadata

Authors
Intan Salwani, M., Marthandan, G., Daud Norzaidi, M., & Choy Chong, S.
Affiliations
Multimedia University (MY)
Venue
Information Management & Computer Security
Publisher
Emerald
Published
2009-06-05
Volume
17
Issue
2
Pages
166-185
ISSN
0968-5227 (ISSN-L)
OpenAlex
W2163084508
Cited by
202
References
78
Citations by year
2026: 3 · 2025: 11 · 2024: 11 · 2023: 20 · 2022: 20 · 2021: 17 · 2020: 21 · 2019: 14 · 2018: 9 · 2017: 14 · 2016: 15 · 2015: 12 · 2014: 13 · 2013: 4 · 2012: 8
FWCI
13.06
Type
journal article
Language
en
Open access
closed
Locations
Information Management & Computer Security (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
  • Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
Keywords
e-commerce adoption, firm performance, tourism industry, technological competence, firm size, firm scope, pressure intensity, hotels, medical tourism

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