The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Web advertising: gender differences in beliefs, attitudes and behavior
Abstract
Previous research suggests males and females exhibit different beliefs about and attitudes toward traditional media advertising along with different advertising stimulated consumer behaviors. However, little is known about gender differences in consumer beliefs about Web advertising versus other media, attitude toward Web advertising, or Web advertising associated consumer behavior. Survey results indicate males and females differ significantly on several dimensions with males exhibiting more positive beliefs about Web advertising and more positive attitudes toward Web advertising than females. Additionally, males are more likely than females to purchase from the Web and surf the Web for functional and entertainment reasons, whereas females are more likely to surf the Web for shopping reasons.
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Citations
Cites
How advertising works: what do we really know?
Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
Cited by
Friends, Fans, and Followers: Do Ads Work on Social Networks?: How Gender and Age Shape Receptivity
Taylor, D. G., Lewin, J. E., & Strutton, D. (2011) · Journal of Advertising Research · doi:10.2501/jar-51-1-258-275 · Cited by 656
Beyond buying: Motivations behind consumers' online shopping cart use
Close, A. G., & Kukar-Kinney, M. (2010) · Journal of Business Research · doi:10.1016/j.jbusres.2009.01.022 · Cited by 339
The joint moderating role of trust propensity and gender on consumers’ online shopping behavior.
Chen, Y., Yan, X., Fan, W., & Gordon, M. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2014.10.020 · Cited by 200
Bang, H., & Wojdynski, B. W. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2015.10.025 · Cited by 174
Jansen, B. J., Salminen, J. O., & Jung, S.-G. (2020) · Data and Information Management · doi:10.2478/dim-2020-0005 · Cited by 97
Metadata
- Authors
- Wolin, L. D., & Korgaonkar, P.
- Venue
- Internet Research
- Publisher
- Emerald
- Published
- 2003-12-01
- Volume
- 13
- Issue
- 5
- Pages
- 375-385
- ISSN
- 1066-2243 (ISSN-L)
- OpenAlex
- W2035209833
- Cited by
- 282
- References
- 1
- FWCI
- 12.85
- Type
- journal article
- Language
- en
- Open access
- closed
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- Wolin, L. D., & Korgaonkar, P. (2003). Web advertising: gender differences in beliefs, attitudes and behavior. Internet Research. https://doi.org/10.1108/10662240310501658
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
