The DOI matches its Crossref record; 36 of the 38 references it cites were found in a registry or an index.
The theory of planned behavior and Internet purchasing
Abstract
Several opinion polls have found that many consumers resist making purchases via the Internet because of their concerns about the privacy of the personal information they provide to Internet merchants. Using the theory of planned behavior as its basis, this study investigated the relationships among beliefs about Internet privacy and trustworthiness, along with beliefs about perceived behavioral control and the expectations of important others, and online purchasing behavior. Data were collected from 193 college students. Analysis of the data indicates that beliefs about trustworthiness positively affect attitudes toward buying online, which in turn positively affect purchasing behavior. Beliefs about self‐efficacy regarding purchasing positively affect perceived behavioral control, which in turn affects online purchasing behavior. In short, respondents who believed in the trustworthiness of the Internet and in their own abilities to buy online were more likely to make Internet purchases than were those without such beliefs.
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In the citing paper
“It has been found that the Planned Behavioral Control (PBC) directly affects online shopping behavior (George, 2004) and has a strong relationship with actual Internet purchasing (Khalifa and Limayem, 2003).”
From An Analysis of Factors Affecting on Online Shopping Behavior of Consumers (2012) · cites this paper as George, 2004
In the citing paper
“Previous research has revealed attitude towards online shopping is a significant predictor of making online purchases (Yang et al., 2007) and purchasing behavior (George, 2004;Yang et al., 2007).”
From An Analysis of Factors Affecting on Online Shopping Behavior of Consumers (2012) · cites this paper as George, 2004
In the citing paper
“This path has also been empirically supported in other studies (e.g., Bajaj and Nidumolu 1998; George 2004; Kim et al. 2008; Pijpers et al. 2001) of IS/IT adoption.”
From Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2019) · cites this paper as George 2004
Citations
Cites
The theory of planned behavior
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Self-efficacy: Toward a unifying theory of behavioral change
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From Intentions to Actions: A Theory of Planned Behavior
Ajzen, I. (1985) · Action Control · doi:10.1007/978-3-642-69746-3_2 · Cited by 19,057
(1991) · Cited by 15,554
Self-efficacy: Toward a unifying theory of behavioral change
Bandura, A. (1978) · Advances in Behaviour Research and Therapy · doi:10.1016/0146-6402(78)90002-4 · Cited by 10,586
Understanding information technology usage: a test of competing models
Taylor, S., & Todd, P. A. (1995) · Information Systems Research · doi:10.1287/isre.6.2.144 · Cited by 8,815
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Research works printed but not linked: 2
- Better Business Bureau (2001), “Third‐party assurance boosts online purchasing”, available at: www.bbbonline.org/about/press/2001/101701.asp (accessed July 1, 2002).
- Jarvenpaa, S.L. and Todd, P.A. (1997a), “Is there a future for retailing on the Internet?”, in Peterson, R.A. (Ed.), Electronic Marketing and the Consumer, Sage, Thousand Oaks, CA, pp. 139‐54.
Cited by
Sorted by citations
Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2019) · Information Systems Frontiers · doi:10.1007/s10796-017-9774-y · Cited by 2,137
Privacy in the Digital Age: a Review of Information Privacy Research in Information Systems1
Bélanger, F., & Crossler, R. E. (2011) · MIS Quarterly · doi:10.2307/41409971 · Cited by 1,339
Understanding the Blockchain technology adoption in supply chains-Indian context
Kamble, S., Gunasekaran, A., & Arha, H. (2018) · International Journal of Production Research · doi:10.1080/00207543.2018.1518610 · Cited by 1,040
International Journal of Economics, Commerce and Management
Christopher, P. M. (2014) · ADVANCED SCIENCES INDEX · Cited by 858
Applying the Theory of Planned Behavior (TPB) in halal food purchasing
Alam, S. S., & Sayuti, N. M. (2011) · International Journal of Commerce and Management · doi:10.1108/10569211111111676 · Cited by 851
Metadata
- Authors
- George, J. F.
- Affiliations
- Florida State University (US)
- Corresponding author
- George, Joey F.
- ORCID
- George, Joey F.
- Venue
- Internet Research
- Publisher
- Emerald
- Published
- 2004-07-01
- Volume
- 14
- Issue
- 3
- Pages
- 198-212
- ISSN
- 1066-2243 (ISSN-L)
- OpenAlex
- W2135060430
- Cited by
- 694
- References
- 38
- Citations by year
- 2026: 22 · 2025: 29 · 2024: 35 · 2023: 46 · 2022: 57 · 2021: 64 · 2020: 38 · 2019: 48 · 2018: 34 · 2017: 44 · 2016: 33 · 2015: 32 · 2014: 42 · 2013: 41 · 2012: 31
- FWCI
- 16.28
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Internet Research (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- theory of planned behavior, online shopping, online privacy, trustworthiness, perceived behavioral control, self-efficacy, consumer behavior, university students
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