The DOI matches its Crossref record; 55 of the 55 references it cites were found in a registry or an index.
The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities
Abstract
Abstract Purpose – Web‐based technologies have created numerous opportunities for electronic word‐of‐mouth (eWOM) communication. This phenomenon impacts online retailers as this easily accessible information could greatly affect the online consumption decision. The purpose of this paper is to examine the extent to which opinion seekers are willing to accept and adopt online consumer reviews and which factors encourage adoption. Design/methodology/approach – Using dual‐process theories, an information adoption model was developed to examine the factors affecting information adoption of online opinion seekers in online customer communities. The model was tested empirically using a sample of 154 users who had experience within the online customer community, Openrice.com. Users were required to complete a survey regarding the online consumer reviews received from the virtual sharing platform. Findings – The paper found comprehensiveness and relevance to be the most effective components of the argument quality construct of the research model, making them key influencers of information adoption. Research limitations/implications – Only 46 per cent of the variance is explained by the constructs due to its intentional simplicity. This would indicate that there are more actors in motivating information adoption than solely information usefulness. A closer look should be taken at the effectiveness of some of the other motivational factors suggested in the previous research on this topic. Practical implications – The paper outlines ways to effectively promote one's business or cause through online customer communities, as well as general tips for web site and forum moderators for facilitating such presentation in a manner useful to the members of their online communities. Originality/value – This paper is one of the first to develop and empirically test a theory‐driven information adoption model for opinion seekers in online customer communities. It also uniquely breaks down and tests the components of argument quality to discern the important motivating factors.
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Citations
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Cited by
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005
Self-citationTwitter power: Tweets as electronic word of mouth
Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009) · Journal of the American Society for Information Science and Technology · doi:10.1002/asi.21149 · Cited by 1,642
Erkan, I., & Evans, C. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2016.03.003 · Cited by 1,188
Filieri, R. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2014.11.006 · Cited by 1,083
What makes a useful online review? Implication for travel product websites
Liu, Z., & Park, S. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.09.020 · Cited by 963
Metadata
- Authors
- Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N.
- Venue
- Internet Research
- Publisher
- Emerald
- Published
- 2008-06-06
- Volume
- 18
- Issue
- 3
- Pages
- 229-247
- ISSN
- 1066-2243 (ISSN-L)
- OpenAlex
- W1505596080
- Cited by
- 1,364
- References
- 55
- FWCI
- 62.72
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.emeraldinsight.com/page/tdm (tdm)
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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