Cited by 10Organic Food and AgricultureSustainable Supply Chain ManagementAgriculture and Agroindustry Studies

Co-creation of business and marketing models for SMEs in short food supply chains in Lithuania, Latvia and Poland

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Oleksiuk, Adam, Rull Quesada, Katarzyna·2023·Central European Management Journal

Abstract

Purpose: The aim of this article is to identify the issues of short food supply chains (SFSCs) in three countries of Central and Eastern Europe, i.e. Lithuania, Latvia and Poland, to compare the barriers to shortening food supply chains and to indicate business models for short supply chains. Design/methodology/approach: Within the AgroBRIDGES project, the authors organized local co-creation workshops from August to September 2021 in 12 European regions and countries, engaging 150+ agrifood stakeholders of the project’s local communities. Findings: The development potential of SFSCs in Lithuania, Latvia and Poland is high and seems to be growing every year. Currently, the development potential of SFSCs in Lithuania, Latvia and Poland is stimulated more by social trends than by public support. Traditional business models based on the distribution of food products through local and regional markets have a definitely diminishing potential. Research limitations/implications: Although this article covers an existing gap in the literature, it also has several limitations that may serve as an inspiration for future research. First, the results draw on a sample of agrifood value chain stakeholders in Lithuania, Latvia and Poland; hence, the findings might be industry specific. Therefore, future studies should explore this topic on wider target groups or different industries. Moreover, the method is qualitative and could be supplemented with additional quantitative analysis of similar tools or the experience of other agrifood companies from European countries. Practical implications: The article seeks to build bridges between consumers and producers by supporting SFSCs through a systemic, holistic and multi-actor approach. Originality/value: The study elaborates on the under-researched topic of SFSCs in the context of barriers to shortening food supply chains and business models for short supply chains in Lithuania, Latvia and Poland.

Integrity signals

Registry

Crossref · 10.1108/cemj-12-2022-0254

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1 of 1 references verified0 citation errors · 0 not checkable

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  • Producers require physical infrastructure for transportation, refrigerated storage, aggregation, and processing, and these resources often cannot be afforded by small and medium-sized producers.

    “Producers require physical infrastructure for transportation, refrigerated storage, aggregation, and processing, and these resources often cannot be afforded by small and medium-sized producers [11,34,36].”
  • Challenges to market access are particularly pronounced in post-socialist countries, where producers face limited scalability and access to markets.

    “These and other challenges are particularly pronounced in post-socialist countries, where producers face limited scalability and access to markets [11].”
  • Large agricultural enterprises and vertically integrated processors retain advantages in logistics, contracting, and compliance with standards.

    “Large agricultural enterprises and vertically integrated processors retain advantages in logistics, contracting, and compliance with standards [11,14,39].”
  • Post-socialist SFSCs are often characterized by limited cooperative structures and institutional support; however, collaborative arrangements have significant potential to help producers overcome barriers.

    “Post-socialist SFSCs are often characterized by limited cooperative structures and institutional support [11]; however, collaborative arrangements have significant potential to help producers overcome barriers [2,27].”
  • While experience is important for successful engagement in SFSCs, it is insufficient to overcome the logistical and organizational barriers that are critical for supplying core markets.

    “This suggests that while experience is important for successful engagement in SFSCs, it is insufficient to overcome the logistical and organizational barriers that are critical for supplying core markets [8,10,11].”

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Authors
Oleksiuk, A., & Rull Quesada, K.
Affiliations
SGH Warsaw School of Economics (PL)
Corresponding author
Oleksiuk, Adam
Venue
Central European Management Journal
Publisher
Emerald
Published
2023-08-08
Volume
31
Issue
3
Pages
374-389
ISSN
  • 2084-3356 (ISSN-L)
  • 2658-0845
  • 2658-2430
OpenAlex
W4385660856
Cited by
10
References
1
Citations by year
2026: 4 · 2025: 4 · 2024: 2
FWCI
1.58
Type
journal article
Language
en
Open access
Locations
  • Central European Management Journal (publishedVersion, cc-by)
  • RePEc: Research Papers in Economics (submittedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
  • Life Sciences › Agricultural and Biological Sciences › General Agricultural and Biological Sciences › Agriculture and Agroindustry Studies
Keywords
short food supply chains, business models, marketing models, small and medium-sized enterprises, co-creation workshops, agri-food value chains, producer-consumer relations, Central and Eastern Europe, Lithuania, Latvia, Poland

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