Co-creation of business and marketing models for SMEs in short food supply chains in Lithuania, Latvia and Poland
Open accessAbstract
Purpose: The aim of this article is to identify the issues of short food supply chains (SFSCs) in three countries of Central and Eastern Europe, i.e. Lithuania, Latvia and Poland, to compare the barriers to shortening food supply chains and to indicate business models for short supply chains. Design/methodology/approach: Within the AgroBRIDGES project, the authors organized local co-creation workshops from August to September 2021 in 12 European regions and countries, engaging 150+ agrifood stakeholders of the project’s local communities. Findings: The development potential of SFSCs in Lithuania, Latvia and Poland is high and seems to be growing every year. Currently, the development potential of SFSCs in Lithuania, Latvia and Poland is stimulated more by social trends than by public support. Traditional business models based on the distribution of food products through local and regional markets have a definitely diminishing potential. Research limitations/implications: Although this article covers an existing gap in the literature, it also has several limitations that may serve as an inspiration for future research. First, the results draw on a sample of agrifood value chain stakeholders in Lithuania, Latvia and Poland; hence, the findings might be industry specific. Therefore, future studies should explore this topic on wider target groups or different industries. Moreover, the method is qualitative and could be supplemented with additional quantitative analysis of similar tools or the experience of other agrifood companies from European countries. Practical implications: The article seeks to build bridges between consumers and producers by supporting SFSCs through a systemic, holistic and multi-actor approach. Originality/value: The study elaborates on the under-researched topic of SFSCs in the context of barriers to shortening food supply chains and business models for short supply chains in Lithuania, Latvia and Poland.
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Producers require physical infrastructure for transportation, refrigerated storage, aggregation, and processing, and these resources often cannot be afforded by small and medium-sized producers.
“Producers require physical infrastructure for transportation, refrigerated storage, aggregation, and processing, and these resources often cannot be afforded by small and medium-sized producers [11,34,36].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [11]
Challenges to market access are particularly pronounced in post-socialist countries, where producers face limited scalability and access to markets.
“These and other challenges are particularly pronounced in post-socialist countries, where producers face limited scalability and access to markets [11].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [11]
Large agricultural enterprises and vertically integrated processors retain advantages in logistics, contracting, and compliance with standards.
“Large agricultural enterprises and vertically integrated processors retain advantages in logistics, contracting, and compliance with standards [11,14,39].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [11]
Post-socialist SFSCs are often characterized by limited cooperative structures and institutional support; however, collaborative arrangements have significant potential to help producers overcome barriers.
“Post-socialist SFSCs are often characterized by limited cooperative structures and institutional support [11]; however, collaborative arrangements have significant potential to help producers overcome barriers [2,27].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [11]
While experience is important for successful engagement in SFSCs, it is insufficient to overcome the logistical and organizational barriers that are critical for supplying core markets.
“This suggests that while experience is important for successful engagement in SFSCs, it is insufficient to overcome the logistical and organizational barriers that are critical for supplying core markets [8,10,11].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [11]
This finding may reflect another layer of structural constraints commonly identified in post-socialist contexts, stemming from the exhaustion of logistical and managerial capacities, additional handling and storage costs, and the dispersion of limited resources across multiple production and marketing activities.
“This finding may reflect another layer of structural constraints commonly identified in post-socialist contexts [17][18][19]44,47], stemming from the exhaustion of logistical and managerial capacities, additional handling and storage costs, and the dispersion of limited resources across multiple production and marketing activities [11].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [11]
Diversification may instead increase logistical complexity and limit producers' spatial reach.
“Diversification may instead increase logistical complexity and limit producers' spatial reach, which is consistent with arguments about the constrained capacities of small and medium-sized producers in SFSCs [5,11,36,44].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [11]
In the post-socialist context, small producers remain constrained by a long-term limited access to capital, low production capacity, and weak growth opportunities.
“In the post-socialist context, this finding points to structural conditions frequently emphasized in the literature [11,14,16,46], which argue that small producers remain constrained by a long-term limited access to capital, low production capacity, and weak growth opportunities.”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [11]
Cites
Innovation, organizational capabilities, and the born-global firm
Knight, G. A., & Cavusgil, S. T. (2004) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400071 · Cited by 3,013 · see citing works
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Developing a local food business model and innovation framework: a systematic literature review
Fobbe, L., & Hilletofth, P. (2025) · Frontiers in Sustainable Food Systems · doi:10.3389/fsufs.2025.1703973 · Cited by 3 · see citing works
Varecha, L., Jarábková, J., & Hrivnák, M. (2026) · Agriculture · doi:10.3390/agriculture16060649
“In the post-socialist context, this finding points to structural conditions frequently emphasized in the literature [11,14,16,46], which argue that small producers remain constrained by a long-term limited access to capital, low production capacity, and weak growth opportunities.”
Influential
- Authors
- Oleksiuk, A., & Rull Quesada, K.
- Affiliations
- SGH Warsaw School of Economics (PL)
- Corresponding author
- Oleksiuk, Adam
- ORCID
- Oleksiuk, Adam
- Venue
- Central European Management Journal
- Publisher
- Emerald
- Published
- 2023-08-08
- Volume
- 31
- Issue
- 3
- Pages
- 374-389
- ISSN
- 2084-3356 (ISSN-L)
- 2658-0845
- 2658-2430
- OpenAlex
- W4385660856
- Cited by
- 10
- References
- 1
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 2
- FWCI
- 1.58
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- Locations
- Central European Management Journal (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Life Sciences › Agricultural and Biological Sciences › General Agricultural and Biological Sciences › Agriculture and Agroindustry Studies
- Keywords
- short food supply chains, business models, marketing models, small and medium-sized enterprises, co-creation workshops, agri-food value chains, producer-consumer relations, Central and Eastern Europe, Lithuania, Latvia, Poland
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