The DOI matches its Crossref record.
A Global Look at Consumer Involvement and Use of Products
Abstract
Respondents from fifteen countries reported their level of use and involvement with eight products and services: the countries were Argentina, Austria, Australia, Barbados, Canada, Chile, China, Columbia, England, Finland, France, Mexico, Sweden, the United States and Yugoslavia; the products and services were air travel, beer, blue jeans, eating at a restaurant, hair shampoo, going to the cinema, soft drinks and stereo sets. The results indicated that country accounted for eight to 45 per cent of the variation in product and service usage. Among regular product users, country accounts for one to 20 per cent of the variation in involvement levels across products and services.
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In the citing paper
“Many studies dealing with cultural effects found significant divergences between far-eastern cultures, such as Chinese and Korean, and western cultures, such as U.S. and European, in consumers' attitudes and behaviors (Aaker, 2000: Takada & Jain, 1991; Zaichkowsky & Sood, 1989).”
From Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture (2013) · cites this paper as Zaichkowsky & Sood, 1989
Citations
Cites
No references could be resolved yet.
Research works printed but not linked: 23
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Cited by
Sorted by citations
Does culture explain acceptance of new products in a country?: An empirical investigation
Yeniyurt, S., & Townsend, J. D. (2003) · International Marketing Review · doi:10.1108/02651330310485153 · Cited by 302
Yang, S. J., & Choi, Y. J. (2013) · Asia Marketing Journal · doi:10.53728/2765-6500.1519 · Cited by 2
Metadata
- Authors
- Zaichkowsky, J. L., & Sood, J. H.
- Venue
- International Marketing Review
- Publisher
- Emerald
- Published
- 1989-01-01
- Volume
- 6
- Issue
- 1
- ISSN
- 0265-1335 (ISSN-L)
- OpenAlex
- W2093762667
- Cited by
- 72
- References
- 0
- Citations by year
- 2023: 4 · 2022: 3 · 2018: 3 · 2017: 3 · 2016: 4 · 2015: 3 · 2012: 3
- FWCI
- 9.43
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Marketing Review (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- consumer involvement, product use, cross-national comparison, consumer behavior, air travel, beer, jeans, eating out, shampoo, filmgoing, soft drinks
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