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Cited by 1,334

The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.

Brand trust in the context of consumer loyalty

Delgado‐Ballester, Elena, Luis Munuera‐Alemán, José·2001·European Journal of Marketing
DOI 10.1108/eum0000000006475
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Abstract

The existing literature of brand loyalty has been essentially focused on the roles of perceived quality, brand reputation and especially satisfaction, due to the fact that they summarise consumers’ knowledge and experiences, guiding their subsequent actions. In this context, the shifting emphasis to relational marketing has devoted a lot of effort to analyse how other constructs such as trust predict future intention. The fact that there are conceptual connections of trust to the notion of satisfaction and loyalty, and thatthis effort is especially lacking in the brand‐consumer relationship, moves the authors to focus on analysing the relationships existing among these concepts. Research methodology consisted of regressions and multivariable analysis with a sample of 173 buyers. The results obtained suggest the key role of brand trust as a variable that generates customers’ commitment, especially in situations of high involvement, in which its effect is stronger in comparison to overall satisfaction.

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Metadata

Authors
Delgado‐Ballester, E., & Luis Munuera‐Alemán, J.
Venue
European Journal of Marketing
Publisher
Emerald
Published
2001-12-01
Volume
35
Issue
11/12
Pages
1238-1258
ISSN
0309-0566 (ISSN-L)
DOI
10.1108/eum0000000006475
OpenAlex
W2031541840
Cited by
1,334
References
12
FWCI
12.69
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Brand trust in the context of consumer loyalty. https://app.cochat.ai/papers/10.1108/eum0000000006475
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Delgado‐Ballester, E., & Luis Munuera‐Alemán, J. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing. https://doi.org/10.1108/eum0000000006475

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.