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Cited by 158Sharing Economy and PlatformsDiverse Aspects of Tourism ResearchDigital Marketing and Social Media

Past experience, traveler personality and tripographics on intention to use Airbnb

Poon, Ka Yin, Huang, Wei-Jue·2017·International Journal of Contemporary Hospitality Management
DOI 10.1108/ijchm-10-2016-0599
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Abstract

Purpose This study aims to identify the individual and trip characteristics that are associated with intention to use peer-to-peer accommodation, including past experience (users vs non-users), accommodation preferences, traveler personality and tripographic variables. Design/methodology/approach To compare Airbnb users and non-users, quantitative research was conducted to test for group differences. A questionnaire was designed and administered face-to-face in major tourist areas. Quota sampling was used to ensure comparable samples of Airbnb users and non-users. Findings While Airbnb users and non-users expressed few differences in their demographics and perceived importance of accommodation attributes, the two groups vary in their perception of Airbnb and evaluation of Airbnb compared to hotels, suggesting some positive and negative changes after experiencing Airbnb. Respondents who were more allocentric were more likely to use Airbnb. Hotels were preferred for traveling with family as well as shorter trips, while Airbnb was preferred for traveling with friends as well as longer trips. Practical implications This study identified several challenges for Airbnb and other sharing platforms, including consumers’ security concerns, potential decrease in the likelihood of repeat usage and low likelihood of using Airbnb when traveling with family. Originality/value While previous studies focused more on existing customers of peer-to-peer accommodation, this study compared users a…

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Crossref · 10.1108/ijchm-10-2016-0599

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5 of 5 references verified0 citation errors · 0 not checkable

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  • Platform businesses often offer a lower price than pipeline businesses.

    “Platforms businesses often offer a lower price than pipeline businesses which constitutes a powerful decision factor for many consumers (Poon and Huang, 2017;So et al., 2018;Tussyadiah and Pesonen, 2018;Yang and Ahn, 2016).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Poon and Huang, 2017

  • Lower price is a powerful decision factor for many consumers.

    “Platforms businesses often offer a lower price than pipeline businesses which constitutes a powerful decision factor for many consumers (Poon and Huang, 2017;So et al., 2018;Tussyadiah and Pesonen, 2018;Yang and Ahn, 2016).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Poon and Huang, 2017

  • Perceived risk can be increased by using assets and resources of others in an unsupervised manner.

    “On the negative side, perceived risk can be increased due to the”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Poon and Huang, 2017

  • Social interactions can offer authenticity and local cultural aspects.

    “Social interactions between actors can form an important part of the consumption experience and offer value (Mody et al., 2017;So et al., 2018;Zhu et al., 2017), including authenticity (Guttentag et al., 2018;Poon and Huang, 2017) and local cultural aspects (Poon and Huang, 2017).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Poon and Huang, 2017

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Authors
Poon, K. Y., & Huang, W.-J.
Affiliations
Hong Kong Polytechnic University (HK)
ORCID
Huang, Wei-Jue
Venue
International Journal of Contemporary Hospitality Management
Publisher
Emerald
Published
2017-09-11
Volume
29
Issue
9
Pages
2425-2443
ISSN
0959-6119 (ISSN-L)
DOI
10.1108/ijchm-10-2016-0599
OpenAlex
W2737782124
Cited by
158
References
5
Citations by year
2026: 3 · 2025: 10 · 2024: 15 · 2023: 19 · 2022: 32 · 2021: 21 · 2020: 27 · 2019: 16 · 2018: 13 · 2017: 2
FWCI
28.69
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
  • International Journal of Contemporary Hospitality Management (publishedVersion)
  • PolyU Institutional Research Archive (Hong Kong Polytechnic University) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Keywords
Airbnb, peer-to-peer accommodation, sharing economy, intention to use, accommodation preferences, security concerns, family travel, trip length

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