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Cited by 122Supply Chain and Inventory ManagementQuality and Supply ManagementSustainable Supply Chain Management

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Fast and ultra-fast fashion supply chain management: an exploratory research

Camargo, Lucas Ramos, Pereira, Susana Carla Farias, Scarpin, Marcia Regina Santiago·2020·International Journal of Retail & Distribution Management
DOI 10.1108/ijrdm-04-2019-0133
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Abstract

Purpose The aim of this study is to identify and analyse the main strategic differences between fast and ultra-fast fashion supply chain management. Design/methodology/approach This study uses a qualitative approach, using document analysis and in-depth interviews with industry specialists. Findings Ultra-fast fashion differs from fast in the following supply chain strategies: avoids any excess inventory, focuses on local manufacturing, on-demand production, and shorter lead times from a few days to a week with a combination of agile, lean, responsive supply chain strategies. Research limitations/implications The limitations of this research are due to the cut-off period and the use of a restricted sample. As implications, technological capabilities are underexplored in the fashion industry. Although important to the traditional and fast fashion industry, technology is viewed as a tool and not as a capability that can generate competitive advantage. This paper addresses technology as capabilities to make ultra-fast fashion retailers more competitive. Practical implications Ultra-fast fashion could potentially impact current fast fashion retailers to partially move their business model and operations towards an ultra-fast approach. Fast fashion retailers desiring to speed up their production processes launch more weekly collections to cater to consumers who are more fashion-conscious. Originality/value There is a rapid emergence of new start-ups that are calling themselves ult…

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References 37 · Cited by 122

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Metadata

Authors
Camargo, L. R., Pereira, S. C. F., & Scarpin, M. R. S.
Affiliations
Fundação Getulio Vargas (BR)
ORCID
Venue
International Journal of Retail & Distribution Management
Publisher
Emerald
Published
2020-04-21
Volume
48
Issue
6
Pages
537-553
ISSN
0959-0552 (ISSN-L)
DOI
10.1108/ijrdm-04-2019-0133
OpenAlex
W3020549018
Cited by
122
References
37
Citations by year
2026: 15 · 2025: 27 · 2024: 25 · 2023: 28 · 2022: 19 · 2021: 7 · 2020: 1
FWCI
15.62
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
International Journal of Retail & Distribution Management (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Supply Chain and Inventory Management
  • Social Sciences › Business, Management and Accounting › Management Information Systems › Quality and Supply Management
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
Keywords
fast fashion, supply chain management, supply chain strategy, inventory reduction, local production, on-demand manufacturing, lead time, agile supply chain, lean supply chain, supply chain responsiveness, technological capabilities, competitive advantage, fashion retailers, business models

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