The DOI matches its Crossref record; 89 of the 89 references it cites were found in a registry or an index.
The impact of positive valence and negative valence on social commerce purchase intention
Abstract
Purpose New research emphasizes the importance of social communications in e-commerce purchase decision-making processes but there are many technical and social challenges such as multi-faceted trust concerns. How consumers view and value referent’s online testimonials, ratings, rants and raves, and product usage experiences remain an important factor that needs to be better understood. Social commerce as a relatively new stream in e-commerce yet is growing fast and gaining the attention of scholars and practitioners, especially due to recent revenue developments. Consistent with e-commerce websites that do not enable consumer feedback, trust is a challenging matter for consumers to consider when they visit social commerce websites. Researching trust models and influences is increasingly important especially with the proliferation of online word of mouth (WOM) strongly effecting many consumers at many different phases of social commerce purchase decision making and transacting. The paper aims to discuss this issue. Design/methodology/approach This study examines the effects and importance of institution-based trust and WOM within a model of consumer behaviour on social commerce websites. This research examines how trust and consumer feedback may affect consumers’ purchase intentions. This study collects data from the little-understood market of urban Iran and develops a research model to examine consumers’ purchase intentions on social commerce websites. A robust data set fro…
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“there are rare studies addressing significant differences of trust in e-commerce platforms in developed and developing countries (Hajli 2019; Shareef etal. 2018).”
From Buyers' trust and mistrust in e-commerce platforms: a synthesizing literature review (2022) · cites this paper as Hajli 2019
Citations
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Goodarzi, M., & Canbaz, M. A. (2025) · Studies in computational intelligence · doi:10.1007/978-3-031-82427-2_24
Sugito, S. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5398428
Exploring social media marketing: A key driver of social commerce in Indonesia
Komaladewi, R., Usmanij, P. A., Amani, A. R., & Saputra, F. E. (2025) · Journal of the International Council for Small Business · doi:10.1080/26437015.2025.2558206
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Communication in Social Commerce: A Source for Consumer Trust
Medina, J.-M., Ortiz, F., & Medina-Rivas, M. (2026) · Communications in computer and information science · doi:10.1007/978-3-032-12232-2_1
Understanding technology paradoxes in local food retailing
Rogeon, F., Destoumieux, L., & Pecjak, L. (2026) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-06-2025-0449
Mechanisms of Urge: How Flow Experience and Time Pressure Shape Consumer Behaviour in Live Shopping
Jaolis, F., Wijaya, S., & Pingkan, J. (2026) · Organizations and Markets in Emerging Economies · doi:10.15388/omee.2026.17.8 · Cited by 1
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Le, M. T. T., Nguyen, D. T., Hoang, D. T., Le, A. T. Q., Lê, A. T. T., & Nghiem, H. V. T. (2026) · Global Knowledge, Memory and Communication · doi:10.1108/gkmc-01-2025-0083
Metadata
- Authors
- Hajli, N.
- Affiliations
- Swansea University (GB)
- Corresponding author
- Hajli, Nick
- ORCID
- Hajli, Nick
- Venue
- Information Technology & People
- Publisher
- Emerald
- Published
- 2019-10-02
- Volume
- 33
- Issue
- 2
- Pages
- 774-791
- ISSN
- 0959-3845 (ISSN-L)
- OpenAlex
- W2978349044
- Cited by
- 112
- References
- 89
- Citations by year
- 2026: 7 · 2025: 17 · 2024: 21 · 2023: 24 · 2022: 21 · 2021: 16 · 2020: 6
- FWCI
- 21.65
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Information Technology and People (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- social commerce, purchase intention, positive valence, negative valence, institutional trust, electronic word of mouth, consumer trust, social media communication, customer feedback, purchase decision
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