The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category
Abstract
Purpose: The purpose of this paper is to present a view point on greenwashing practices used by pseudo green players to gain competitive advantage. Design/methodology/approach: The paper presents a description of various tactics of greenwashing and suggest some strategies for real green companies to differentiate themselves. Findings: Although there is a huge market available for green products, greenwashing brings a tough challenge for real green companies. This paper highlights various tactics used by pseudo green players to get competitive advantage with minimum green effort. Practical implications: Real green companies are not able to differentiate themselves and thus lose market share. Originality/value: The paper offers some strategies to tackle the challenges posed by greenwashing behavior.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Level of greenwashing understanding | Receptivity to green advertising | PB | V | 1 | Jog and Singhal (2019)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Jog and Singhal (2019)
In the citing paper
“Income level | Environmental consciousness | PB | V | 1 | Jog and Singhal (2019)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Jog and Singhal (2019)
In the citing paper
“The consumers' ATTs toward GPCP are indeed disrupted by the greenwashing commonly practised by manufacturers (Jog & Singhal, 2019)”
From Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review (2023) · cites this paper as Jog & Singhal, 2019
Citations
Cites
The Means and End of Greenwash
Lyon, T. P., & Montgomery, A. W. (2015) · Organization & Environment · doi:10.1177/1086026615575332 · Cited by 1,636
Chen, Y.-S., & Chang, C.-H. (2013) · Journal of Business Ethics · doi:10.1007/s10551-012-1360-0 · Cited by 1,281
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
Research works printed but not linked: 3
- 2015, Successful green branding, a new shift in brand strategy: why and how it works, Romanian Economic Journal, 18
- 2018, A multi-dimensional approach of green marketing competitive advantage: a perspective of small medium and micro enterprises from Western Cape, South Africa, Sustainability, 10, 3764, 10.3390/su10103764 · DOI
- 2003, Social accountability and corporate greenwashing, Journal of Business Ethics, 43, 253, 10.1023/A:1022962719299 · DOI
Cited by
Sorted by citations
Szaban, M. (2023) · Argumenta Oeconomica · doi:10.15611/aoe.2023.2.12 · Cited by 6
Metadata
- Authors
- Jog, D., & Singhal, D.
- Venue
- Strategic Direction
- Publisher
- Emerald
- Published
- 2019-12-09
- Volume
- 35
- Issue
- 12
- Pages
- 4-7
- ISSN
- 0258-0543 (ISSN-L)
- OpenAlex
- W2979601259
- Cited by
- 17
- References
- 3
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 3 · 2023: 4 · 2022: 4 · 2021: 1 · 2020: 1
- FWCI
- 1.97
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Strategic Direction (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Keywords
- greenwashing, green marketing, competitive advantage, differentiation strategy, personal care products, green products, green companies, market share
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- CoChat. (2026). Citation check: Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category. https://app.cochat.ai/papers/10.1108/sd-07-2019-0143
- The paper
- Jog, D., & Singhal, D. (2019). Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category. Strategic Direction. https://doi.org/10.1108/sd-07-2019-0143
