The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Acceptance of e-commerce services: the case of electronic brokerages
Abstract
This paper examines human motivations underlying individual acceptance of business-to-consumer (B2C) electronic commerce services. Such acceptance is the key to the survival of firms in this intensely competitive industry. A modified theory of planned behavior (TPB) is used to hypothesize a model of e-commerce service acceptance, which is then tested using a field survey of 172 e-brokerage users. We found TPB was useful in explaining e-commerce service acceptance, however, acceptance motivations were significantly different from that of typical IS products. Based on a broader conceptualization of TPB's subjective norm to include both external (mass-media) and interpersonal influences, we report that subjective norm is an important predictor of e-commerce acceptance, behavioral control has minimal impact on e-commerce acceptance, and external influence is a significant determinant of subjective norm. Implications of these findings in light of e-commerce research and practice are discussed.
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Cites
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Cited by
Understanding e-learning continuance intention: An extension of the Technology Acceptance Model
Roca, J. C., Chiu, C.-M., & Martínez, F. J. (2006) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2006.01.003 · Cited by 1,399
Vijayasarathy, L. R. (2004) · Information & Management · doi:10.1016/j.im.2003.08.011 · Cited by 1,218
Wu, I.-L., & Chen, J.-L. (2005) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2005.03.003 · Cited by 879
Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers
Belanche, D., Casaló, L. V., & Flavián, C. (2019) · Industrial Management & Data Systems · doi:10.1108/imds-08-2018-0368 · Cited by 851
Roca, J. C., & Gagné, M. (2008) · Computers in Human Behavior · doi:10.1016/j.chb.2007.06.001 · Cited by 732
Metadata
- Authors
- Bhattacherjee, A.
- Venue
- IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans
- Published
- 2000-07
- Volume
- 30
- Issue
- 4
- Pages
- 411-420
- ISSN
- 1083-4427 (ISSN-L)
- OpenAlex
- W2141268236
- Cited by
- 791
- References
- 5
- FWCI
- 20.50
- Type
- journal article
- Language
- en
- Open access
- closed
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