The Value of Product Repairability: A Choice-based Conjoint Analysis on Smartphone Preference
Abstract
Product repairability is one of the key enablers of a circular economic model. European policymakers have started giving consumers the “right to repair” and France has introduced a legally binding repairability index. Still, there is a lack of research on consumer attitudes toward repairability. Hence, the purpose of this paper is to investigate to what extent consumers value product repairability when choosing which smartphone to buy with regard to trade-offs between cost, battery life, storage, and the repairability index. A choice-based conjoint analysis was conducted to understand the monetary and functional trade-offs consumers are willing to make to increase smartphone repairability. The 201 collected responses were analysed using conditional logistic regressions. The results showed that consumers significantly value repairability. The average consumer would pay an extra 65.7€, forgo 1.1 hours of battery life or 47.5 GBs of storage capacity for a one-point increase in a smartphone's repairability rating.
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Consumers are willing to compromise on features such as battery life or storage space for better reparability.
“Studies on willingness to pay indicate that consumers are willing to compromise on features such as battery life or storage space for better reparability, as a 2023 conjoint analysis on smartphones shows [19].”
From Designing for Repair and Extended Lifespan: Consumer Expectations and Economic Constraints (2026) · cites this paper as [19]
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Designing for Repair and Extended Lifespan: Consumer Expectations and Economic Constraints
Čok, V., Rihtaršič, J., Warell, A., & Tavčar, J. (2026) · Sustainability · doi:10.3390/su18126270 · Cited by 1 · see citing works
- Authors
- Bisenebit, L. Y., & Chankov, S. M.
- Affiliations
- Constructor University (DE)
- ORCID
- Chankov, S. M.
- Venue
- 2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
- Publisher
- IEEE
- Published
- 2023-12-18
- Pages
- 1103-1108
- OpenAlex
- W4391422562
- Cited by
- 4
- References
- 0
- Citations by year
- 2026: 2 · 2025: 2
- FWCI
- 4.66
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Keywords
- product repairability, consumer willingness to pay, right to repair, circular economy, battery life, storage capacity, cost trade-offs, consumer attitudes
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