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New Ways to Promote Proenvironmental Behavior: Promoting Sustainable Behavior: An Introduction to Community‐Based Social Marketing
Abstract
Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. Although psychology has much to contribute to the design of effective programs to foster sustainable behavior, little attention has been paid to ensuring that psychological knowledge is accessible to those who design environmental programs. This article presents a process, community‐based social marketing, that attempts to make psychological knowledge relevant and accessible to theseindividuals. Further, it provides two case studies in which program planners have utilized this approach to deliver their initiatives. Finally, it reflects on the obstacles that exist to incorporating psychological expertise into programs to promote sustainable behavior.
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Citations
Cited by
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
Green Consumption: Behavior and Norms
Peattie, K. (2010) · Annual Review of Environment and Resources · doi:10.1146/annurev-environ-032609-094328 · Cited by 964
Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2007) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2007.08.002 · Cited by 880
Knickmeyer, D. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.118605 · Cited by 444
Implementing Data-Driven Smart City Applications for Future Cities
Kaluarachchi, Y. (2022) · Smart Cities · doi:10.3390/smartcities5020025 · Cited by 169
Metadata
- Authors
- McKenzie‐Mohr, D.
- Venue
- Journal of Social Issues
- Publisher
- Wiley
- Published
- 2000-01
- Volume
- 56
- Issue
- 3
- Pages
- 543-554
- ISSN
- 0022-4537 (ISSN-L)
- 1540-4560
- OpenAlex
- W4253511237
- Cited by
- 611
- References
- 0
- FWCI
- 15.90
- Type
- journal article
- Language
- en
- Open access
- closed
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- McKenzie‐Mohr, D. (2000). New Ways to Promote Proenvironmental Behavior: Promoting Sustainable Behavior: An Introduction to Community‐Based Social Marketing. Journal of Social Issues. https://doi.org/10.1111/0022-4537.00183
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