The DOI matches its Crossref record; 33 of the 33 references it cites were found in a registry or an index.
Advertising, learning, and consumer choice in experience good markets: An empirical examination
Open accessAbstract
This article empirically analyzes different effects of advertising in a nondurable, experience good market. A dynamic learning model of consumer behavior is presented in which I allow both “informative” effects of advertising and “prestige” or “image” effects of advertising. This learning model is estimated using consumer level panel data tracking grocery purchases and advertising exposures over time. Empirical results suggest that in this market, advertising's primary effect was that of informing consumers. The estimates are used to quantify the value of this information to consumers and evaluate the welfare implications of an alternative advertising regulatory regime.
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“Our learning structure is not on specific attributes of the app, but rather on the idiosyncratic utility that the consumer can expect from experiencing the app, similar in spirit to Ackerberg (2003).”
From On the monetization of mobile apps (2020) · cites this paper as Ackerberg (2003)
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Cites
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Research works printed but not linked: 7
- Ackerberg D. “Advertising Information and Consumer Choice in Experience Good Markets ”Ph.D. Dissertation Yale University 1997.
- Advertising Age
- DeGroot M., 1970, Optimal Statistical Decisions
- Eckstein Z., 1991, The Specification and Estimation of Dynamic Stochastic Discrete Choice Models, The Journal of Human Resources, 24, 563
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Cited by
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The economic analysis of advertisingPreprint
Bagwell, K. W. (2005) · RePEc: Research Papers in Economics · doi:10.7916/d8qz2p6x · Cited by 683
On the Simple Economics of Advertising, Marketing, and Product Design
Johnson, J. P., & Myatt, D. P. (2006) · American Economic Review · doi:10.1257/aer.96.3.756 · Cited by 608
Persuasion: Empirical Evidence
Dellavigna, S., & Gentzkow, M. (2010) · Annual Review of Economics · doi:10.1146/annurev.economics.102308.124309 · Cited by 615
Reinstein, D. A., & Snyder, C. M. (2005) · Journal of Industrial Economics · doi:10.1111/j.0022-1821.2005.00244.x · Cited by 551
Chapter 28 The Economic Analysis of Advertising
Bagwell, K. W. (2007) · Handbook of Industrial Organization · doi:10.1016/s1573-448x(06)03028-7 · Cited by 557
Metadata
- Authors
- Ackerberg, D. A.
- Affiliations
- University of California, Los Angeles (US)
- Corresponding author
- Ackerberg, Daniel A.
- Venue
- International Economic Review
- Publisher
- Wiley
- Published
- 2003-07-10
- Volume
- 44
- Issue
- 3
- Pages
- 1007-1040
- ISSN
- 0020-6598 (ISSN-L)
- 1468-2354
- OpenAlex
- W2151084171
- Cited by
- 476
- References
- 33
- Citations by year
- 2026: 7 · 2025: 20 · 2024: 14 · 2023: 6 · 2022: 21 · 2021: 21 · 2020: 17 · 2019: 24 · 2018: 30 · 2017: 28 · 2016: 29 · 2015: 18 · 2014: 30 · 2013: 24 · 2012: 36
- FWCI
- 58.34
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- International Economic Review (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Merger and Competition Analysis
- Keywords
- advertising effects, experience goods, consumer learning, informative advertising, consumer choice, advertising regulation, grocery purchases, advertising exposure
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