Cited by 74Behavioral Health and InterventionsDental Health and Care UtilizationBehavioral and Psychological Studies

The contributions of behaviour change science towards dental public health practice: a new paradigm

Open access
Asimakopoulou, Koula, Newton, Jonathon Tim·2015·Community Dentistry and Oral Epidemiology

Abstract

Conventional behavioural models, such as social cognition models, to improve oral health have been proposed for a long time but have failed to consistently explain reliable amounts of variability in human behaviours relevant to oral health. This paper introduces current work from the behavioural sciences aiming to better understand the process through which behaviour change may take place. Given the shortcomings seen so far in attempts to explain behaviour through traditional models it is proposed that a new approach is adopted. This commentary outlines this new approach, grounded in current work by mainstream behaviour change experts. We propose that attempts to use unreliable theoretical models to explain and predict oral health behaviour should now be replaced by work following this new paradigm.

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  • Psychological models such as Protection Motivation Theory (PMT) propose that fear, coupled with discussion of coping strategies, may be beneficial in eliciting behavior change in patients.

    “Although the use of fear to motivate behavior change has recently been questioned 8 , psychological models such as Protection Motivation Theory (PMT) propose that, fear, coupled with discussion of coping strategies maybe beneficial in eliciting behavior change in patients 9 .”

    From The effect of risk communication on periodontal treatment outcomes: A randomized controlled trial. (2019) · cites this paper as [8]

    The 'These are:' section discusses COM-B and PRIME theory, while the behaviour-change-technique table lists coping planning and threats separately. Searches for Protection Motivation Theory, fear, and fear paired with coping strategies found no passage saying that this combination may elicit behaviour change in patients. Page numbers were not available in our copy. (LLM, conf=0.76)

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Research works printed but not linked: 13

  1. [2]2. referral for smoking cessation in primary care and other settings. Department of Health 2006/ Accessed on 29/04/2014, available from http://www.nice.org.uk/nicemedia/pdf/PH001\_smoking\_cessation.pdf 2. Abraham C, Kelly MP, West R, Michie S. The uk national institute for health and clinical excellence public health guidance on behaviour change: A brief introduction. Psychol Health Med 2009;14: 1-8.
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  10. [14]14. Dishman RK, Thom NJ, Rooks CR, Motl RW, Horwath C, Nigg CR. Failure of post-action stages of the transtheoretical model to predict change in regular physical activity: A multiethnic cohort study. Ann Behav Med 2009;37: 280-93.
  11. [18]18. French SD, Green SE, O'Connor DA, McKenzie JE, Francis JJ, Michie S, et al. Developing theory-informed behaviour change interventions to implement evidence into practice: A systematic approach using the theoretical domains framework. Implement Sci 2012;7: 38.
  12. [21]21. Greaves CJ, Sheppard KE, Abraham C, Hardeman W, Roden M, Evans PH, et al. Systematic review of reviews of intervention components associated with increased effectiveness in dietary and physical activity interventions. BMC public health 2011;11: 119.
  13. [22]22. Olander E, Fletcher H, Williams S, Atkinson L, Turner A, French D. What are the most effective techniques in changing obese individuals' physical activity self-efficacy and behaviour: A systematic review and meta-analysis. International Journal of Behavioral Nutrition and Physical Activity 2013;10: 29. Figure 1: The COM-B model (adapted from Michie, van Stralen and West, 2011, p.4) <!-- image --> Figure 2: The Behaviour Change Wheel (adapted from Michie and West, 2013, p.12) <!-- image --> Table 1: The COM-B Model and its relation to the TDF (adapted from Cane et al., 2012, p.15) | COM-B component | | TDF Domain | |-------------------|---------------|------------------------------------------| | Capability | Psychological | Knowledge | | | | Skills | | | | Memory, Attention and Decision Processes | | | | Behavioural Regulation | | | Physical | Skills | | punuory | Social | Social Influences | | | Physical | Environmental Context and Resources | | Motivation | Reflective | Social/Professional Role & Identity | | | | Beliefs about Capabilities | | | | Optimism | | | | Beliefs about Consequences | | | | Intentions | | | | Goals | | | Automatic | Social/Professional Role & Identity | | | | Optimism | | | | Reinforcement | | | | Emotion | Table 2: Summary of the Behaviour Change Taxonomy showing the 16 clusters of behaviour change and examples of associated techniques | Behaviour Change Technique Cluster | Examples of specific techniques defining the cluster | |--------------------------------------|------------------------------------------------------------------------------------------------------------------------| | 1. Scheduled consequences | Punishment, extinction, shaping, negative reinforcement, differential reinforcement | | 2. Reward and Threat | Social, material or self reward, non- specific reward, anticipation of future rewards or removal of punishment, threat | | 3. Repetition and Substitution | Habit reversal or formation, graded tasks, behavioural rehearsal / practice | | 4. Antecedents | Restructuring the physical or social environment, avoidance or changing exposure to cues for the behaviour | | 5. Associations | Classical conditioning, cues, discriminative cue | | 6. Covert learning | Vicarious reinforcement, covert conditioning | | 7. Natural consequences | Health, social, emotional consequences, salience of consequences | | 8. Feedback and Monitoring | Biofeedback, feedback on behaviour, self- monitoring of behaviour | | 9. Goals and planning | Action planning, problem / coping planning goal setting, behavioural contract, review behaviour or outcome goal | | 10. Social Support | Practical, general, emotional social support | | 11. Comparison of Behaviour | Modeling Social comparison Information about others' approval | | 12. Self-Belief | Focus on past successes, mental rehearsal of successful performance | | 13. Comparison of outcomes | Pros and cons, persuasive argument, comparative imagining of future outcomes | | 14. Identity | Self-affirmation, identification of self as role model, cognitive dissonance, reframing | | 15. Shaping knowledge | Behavioural experiments, antecedents, reattribution, | | 16. Regulation | Regulate negative emotions, pharmacological support, conserving mental resources |

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Authors
Asimakopoulou, K., & Newton, J. T.
Affiliations
  • Guy's Hospital (GB)
  • Unit of Social and Behavioural Sciences Dental Institute King's College London London UK
Corresponding author
Asimakopoulou, Koula
Venue
Community Dentistry and Oral Epidemiology
Publisher
Wiley
Published
2014-10-17
Volume
43
Issue
1
Pages
2-8
ISSN
  • 0301-5661 (ISSN-L)
  • 1600-0528
OpenAlex
W2053281369
Cited by
74
References
0
Citations by year
2026: 4 · 2025: 4 · 2024: 3 · 2023: 7 · 2022: 12 · 2021: 5 · 2020: 11 · 2019: 8 · 2018: 5 · 2017: 5 · 2016: 7 · 2015: 2
FWCI
7.22
Type
journal article
Language
en
Open access
Locations
  • Community Dentistry And Oral Epidemiology (publishedVersion)
  • PubMed (publishedVersion)
  • Research Portal (King's College London) (publishedVersion, other-oa)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Health Sciences › Dentistry › Periodontics › Dental Health and Care Utilization
  • Social Sciences › Psychology › Developmental and Educational Psychology › Behavioral and Psychological Studies
Keywords
behavior change, oral health behavior, dental public health, social cognition models, behavior change models, paradigm shift
MeSH terms
Humans, Models, Psychological, Oral Health, Public Health Dentistry, Health Behavior

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