Behaviour change theory and evidence: a presentation to Government
Abstract
This review presents a case study of Government policy in relation to behaviour change and suggests ways of strengthening it by drawing on theoretical and empirical approaches from health psychology. It aims to inform policy-makers and politicians about the value of behavioural science, and to provide psychologists with an example of engagement with Government. It is based on two Health Psychology submissions to the 2010 UK House of Lords' Science and Technology Select Committee inquiry into Behaviour Change. The Inquiry examined current knowledge about what interventions can effectively influence behaviour, how behaviour change interventions can be used to achieve policy goals and what factors should be taken into account by government in determining whether a particular behaviour change intervention is appropriate. The review critiques current UK Government thinking about behaviour change and presents a number of linked frameworks for determining which behaviour change interventions and policies it would be sensible to research and implement. These include the COM-B system, a systems approach to understanding behaviour in context; the PRIME Theory of motivation; the Behaviour Change Wheel, including a comprehensive listing of intervention functions and policy levers; and behaviour change techniques. We end with considerations of intervention development, effectiveness and cost-effectiveness.
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Research in behavior-change science has highlighted the importance of three inter-related components, as seen in the Capability-Opportunity-Motivation-Behavior model (COM-B).
“Research in behavior-change science has highlighted the importance of three inter-related components, as seen in the Capability-Opportunity-Motivation-Behavior model (COM-B, 10 ).”
From The effect of risk communication on periodontal treatment outcomes: A randomized controlled trial. (2019) · cites this paper as [10]
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- Authors
- Michie, S., & West, R.
- Affiliations
- University College London (GB)
- Corresponding author
- Michie, Susan
- Venue
- Health Psychology Review
- Publisher
- Informa UK Limited
- Published
- 2013-03
- Volume
- 7
- Issue
- 1
- Pages
- 1-22
- ISSN
- 1743-7199 (ISSN-L)
- 1743-7202
- OpenAlex
- W2017701014
- Cited by
- 259
- References
- 71
- Citations by year
- 2026: 12 · 2025: 15 · 2024: 15 · 2023: 22 · 2022: 22 · 2021: 25 · 2020: 60 · 2019: 17 · 2018: 11 · 2017: 14 · 2016: 9 · 2015: 19 · 2014: 13 · 2013: 3
- FWCI
- 15.80
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Health Psychology Review (publishedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Health Sciences › Health Professions › General Health Professions › Health Policy Implementation Science
- Social Sciences › Psychology › Developmental and Educational Psychology › Behavioral and Psychological Studies
- Keywords
- behaviour change interventions, health policy, behavioral science, COM-B model, Behaviour Change Wheel, behaviour change techniques, intervention functions, policy levers, cost-effectiveness, intervention development, science-policy engagement
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