The DOI matches its Crossref record; 22 of the 22 references it cites were found in a registry or an index.
Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda
Abstract
The study presents an overview of green marketing and the gap between attitude and actual purchase behaviour of consumers towards green products. A total of 232 studies have been analysed using a systematic review to develop a green purchase decision‐making model. A thematic analysis helped in the identification of three major themes namely; personal factors affecting green purchase; green purchase; and green marketing mix. The concern for eco‐environment, eco‐labelling, past experiences and perceived usefulness have been identified as major influencers of green consumer behaviour. Lack of environmental knowledge, price, perceived associated risks, organizational image, trust, and willingness to pay has been identified as barriers, creating a gap between attitude and actual purchase behaviour of consumers towards green products. On the basis of analysis, a green purchase decision model has been proposed and also potential areas of future research have been suggested.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Using thematic analysis in psychology
Braun, V., & Clarke, V. (2006) · Qualitative Research in Psychology · doi:10.1191/1478088706qp063oa · Cited by 194,414
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
Schwartz, S. H. (1992) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60281-6 · Cited by 14,619
S., N. L. (2017) · doi:10.1177/1609406917733847 · Cited by 14,051
Predicting and Changing Behavior
Fishbein, M., & Ajzen, I. (2011) · doi:10.4324/9780203838020 · Cited by 2,807
Predicting green product consumption using theory of planned behavior and reasoned action
Paul, J., Modi, A., & Patel, J. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2015.11.006 · Cited by 2,399
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021) · International Journal of Consumer Studies · doi:10.1111/ijcs.12695 · Cited by 2,364
Conditioned emotional reactions.
Watson, J. B., & Rayner, R. (1920) · Journal of Experimental Psychology · doi:10.1037/h0069608 · Cited by 2,005
Factors affecting green purchase behaviour and future research directions
Joshi, Y., & Rahman, Z. (2015) · International Strategic Management Review · doi:10.1016/j.ism.2015.04.001 · Cited by 1,518
Yadav, R., & Pathak, G. S. (2016) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.06.120 · Cited by 1,463
Cited by
Factors affecting green purchase behavior: A systematic literature review
Sharma, K., Aswal, C., & Paul, J. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3237 · Cited by 325
Vega Bianchi, N. M., & Cabello Morales, S. V. (2025) · doi:10.19083/tesis/684033
Metadata
- Authors
- Sharma, A. P.
- Venue
- International Journal of Consumer Studies
- Publisher
- Wiley
- Published
- 2021-07-11
- Volume
- 45
- Issue
- 6
- Pages
- 1217-1238
- ISSN
- 1470-6423 (ISSN-L)
- 1470-6431
- OpenAlex
- W3177093995
- Cited by
- 370
- References
- 22
- FWCI
- 45.25
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda. https://app.cochat.ai/papers/10.1111/ijcs.12722
- The paper
- Sharma, A. P. (2021). Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda. International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12722
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
