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Cited by 7Consumer Retail Behavior StudiesConsumer Market Behavior and PricingConsumer Behavior in Brand Consumption and Identification

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The influence of social capital on local retail patronage in an urban setting

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Qiu, Pingping, Chen, Jiemiao, Bruning, Ed·2023·International Journal of Consumer Studies
DOI 10.1111/ijcs.12924
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Abstract

Local retail stores are currently facing intense competition from both online retailers and large chain stores. An understanding of local retail store patronage (i.e., patronage of retail stores in one's own community) is essential to the survival and growth of local retailers. Drawing on Social Capital Theory, we theorize and show with store‐level survey data the influence of social capital (community attachment and reciprocity) on local retail store patronage in a large urban setting. We find that the impact of social factors differs for residents within the community compared to those outside of the community. We also demonstrate the importance of social factors in comparison to non‐social factors. These findings contribute to the literature by extending the impact of social capital on local retail store patronage beyond rural settings, providing insight into urban consumers' decision to patronize local retail stores, and highlighting the impact of community boundaries. These findings also generate practical recommendations for local merchants and stress the importance of building reciprocal relationships with local customers as well as varying communications across community boundaries.

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Metadata

Authors
Qiu, P., Chen, J., & Bruning, E.
Affiliations
  • Monash University (AU)
  • University of Manitoba (CA)
Corresponding author
Qiu, Pingping
ORCID
Chen, Jiemiao
Venue
International Journal of Consumer Studies
Publisher
Wiley
Published
2023-03-12
Volume
47
Issue
4
Pages
1467-1482
ISSN
  • 1470-6423 (ISSN-L)
  • 1470-6431
DOI
10.1111/ijcs.12924
OpenAlex
W4323256629
Cited by
7
References
1
Citations by year
2026: 2 · 2025: 3 · 2024: 1 · 2023: 1
FWCI
1.41
Type
journal article
Language
en
Open access
Licence
Locations
  • International Journal of Consumer Studies (publishedVersion, cc-by-nc-nd)
  • Monash University Research Portal (Monash University) (publishedVersion, cc-by-nc-nd)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
social capital, retail patronage, community attachment, reciprocity, urban consumers, community boundaries, local merchants, consumer behavior, online retail competition, retail chains

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