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Casting The Net: Surveying an Internet Population
Abstract
At any given moment there are thousands of surveys and polls being conducted on the web, yet surprisingly little scholarly research is reported about this new technique. After a summary review of the comparative literature on e-mail and “snail mail” and a more extensive review of research involving web-based methods, this article contrasts e-mail and web-based survey techniques used in an ongoing study of the web presence provider industry. Practical issues of web-surveying methods are highlighted, such as programming pitfalls, sample-building, and incentives.
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Citations
Cited by
Uses and Gratifications Theory in the 21st Century
Ruggiero, T. E. (2000) · Mass Communication and Society · doi:10.1207/s15327825mcs0301_02 · Cited by 2,810
Bullies Move Beyond the Schoolyard: A Preliminary Look at Cyberbullying
Patchin, J. W., & Hinduja, S. (2006) · Youth Violence and Juvenile Justice · doi:10.1177/1541204006286288 · Cited by 1,701
A Comparison of Web and Mail Survey Response Rates
Kaplowitz, M. D., Hadlock, T. D., & Levine, R. (2004) · Public Opinion Quarterly · doi:10.1093/poq/nfh006 · Cited by 1,661
E-mail Survey Response Rates: A Review
Sheehan, K. B. (2006) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2001.tb00117.x · Cited by 1,441
Enticing online consumers: an extended technology acceptance perspective
Chen, L.-D., Gillenson, M. L., & Sherrell, D. L. (2002) · Information & Management · doi:10.1016/s0378-7206(01)00127-6 · Cited by 1,377
Metadata
- Authors
- Smith, C. B.
- Venue
- Journal of Computer-Mediated Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-06-23
- Volume
- 3
- Issue
- 1
- Pages
- 0-0
- ISSN
- 1083-6101 (ISSN-L)
- OpenAlex
- W2045476512
- Cited by
- 250
- References
- 0
- FWCI
- 59.94
- Type
- journal article
- Language
- en
- Open access
- closed
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