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Online Impression Management: Personality Traits and Concerns for Secondary Goals as Predictors of Self-Presentation Tactics on Facebook
Open accessAbstract
This study investigates the utility of personality traits and secondary goals as predictors of self-presentation tactics employed by Facebook users. A structural equation model of self-presentation tactics on Facebook was proposed and tested. Although fit of the initial model was good, the final model, eliminating three paths and adding two others, yielded a significantly better fitting model. Findings show that personality traits predicted concern for secondary goals (N = 477) and that secondary goals predicted the use of various self-presentation tactics used on Facebook. Results indicated that these personality traits and secondary goals are both theoretically and empirically sound components for the conceptualization of online impression management.
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“Although viewing or editing one's own online profile enhances self-esteem, according to the Hyperpersonal Model (Amy & Hancock, 2010), social media users are frequently exposed to others’ selective and glorified online self-presentations, which can, in turn, reduce the viewers’ self-esteem (Rosenberg & Egbert, 2011).”
From Social media addiction: Its impact, mediation, and intervention (2019) · cites this paper as Rosenberg & Egbert, 2011
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Metadata
- Authors
- Rosenberg, J., & Egbert, N.
- Affiliations
- Kent State University (US)
- Corresponding author
- Rosenberg, Jenny
- Venue
- Journal of Computer-Mediated Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2011-10
- Volume
- 17
- Issue
- 1
- Pages
- 1-18
- ISSN
- 1083-6101 (ISSN-L)
- OpenAlex
- W2026082410
- Cited by
- 399
- References
- 94
- Citations by year
- 2026: 9 · 2025: 29 · 2024: 16 · 2023: 24 · 2022: 27 · 2021: 30 · 2020: 37 · 2019: 29 · 2018: 25 · 2017: 34 · 2016: 37 · 2015: 36 · 2014: 27 · 2013: 26 · 2012: 10
- FWCI
- 22.42
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of Computer-Mediated Communication (publishedVersion)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- self-presentation tactics, personality traits, Facebook, social networking sites, self-presentation
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