The DOI matches its Crossref record; 20 of the 20 references it cites were found in a registry or an index.
Happy Ending: a randomized controlled trial of a digital multi‐media smoking cessation intervention
Abstract
Aims To assess the long‐term efficacy of a fully automated digital multi‐media smoking cessation intervention. Design Two‐arm randomized control trial (RCT). Setting World Wide Web (WWW) study based in Norway. Participants Subjects (n = 396) were recruited via internet advertisements and assigned randomly to conditions. Inclusion criteria were willingness to quit smoking and being aged 18 years or older. Intervention The treatment group received the internet‐ and cell‐phone‐based Happy Ending intervention. The intervention programme lasted 54 weeks and consisted of more than 400 contacts by e‐mail, web‐pages, interactive voice response (IVR) and short message service (SMS) technology. The control group received a self‐help booklet. Additionally, both groups were offered free nicotine replacement therapy (NRT). Measurements Abstinence was defined as ‘not even a puff of smoke, for the last 7 days’, and assessed by means of internet surveys or telephone interviews. The main outcome was repeated point abstinence at 1, 3, 6 and 12 months following cessation. Findings Participants in the treatment group reported clinically and statistically significantly higher repeated point abstinence rates than control participants [22.3% versus 13.1%; odds ratio (OR) = 1.91, 95% confidence interval (CI): 1.12–3.26, P = 0.02; intent‐to‐treat). Improved adherence to NRT and a higher level of post‐cessation self‐efficacy were observed in the treatment group compared with the control group. Conclusions As the first RCT documenting the long‐term treatment effects of such an intervention, this study adds to the promise of digital media in supporting behaviour change.
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“Web-based interventions have been found successful in reaching women of lower socio-economic status, a group typically found to be harder to reach [28].”
From Mamma mia: A feasibility study of a web-based intervention to reduce the risk of postpartum depression and enhance subjective well-being (2013) · cites this paper as [28]
In the citing paper
“Most of the smoking and weight loss mobile interventions provided some form of “just-in-time” response based on a prior input, but the frequency or intensity of interactivity varied substantially among these interventions”
From Health behavior models in the age of mobile interventions: are our theories up to the task? (2011) · cites this paper as [27]
In the citing paper
“He advocates “tunnelling,” or highly tailored pre-determined routes through the intervention, coupled with numerous proactive contacts by the intervention to the user delivered through short message service (SMS), email, or automated phone calls [98,99].”
From Web-Based Interventions for Behavior Change and Self-Management: Potential, Pitfalls, and Progress (2012) · cites this paper as [99]
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Metadata
- Authors
- Brendryen, H., & Kraft, P.
- Affiliations
- University of Oslo (NO)
- Corresponding author
- Brendryen, Håvar
- Venue
- Addiction
- Publisher
- Wiley
- Published
- 2008-02-05
- Volume
- 103
- Issue
- 3
- Pages
- 478-484
- ISSN
- 0965-2140 (ISSN-L)
- 1360-0443
- OpenAlex
- W2130253452
- Cited by
- 292
- References
- 20
- Citations by year
- 2026: 2 · 2025: 9 · 2024: 10 · 2023: 4 · 2022: 8 · 2021: 8 · 2020: 12 · 2019: 18 · 2018: 13 · 2017: 12 · 2016: 24 · 2015: 20 · 2014: 22 · 2013: 30 · 2012: 27
- FWCI
- 16.48
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Addiction (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Norges Forskningsråd
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Smoking Behavior and Cessation
- Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
- Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
- Keywords
- smoking cessation, digital interventions, multimedia intervention, online intervention, mobile phone intervention, interactive voice response, short message service, nicotine replacement therapy, abstinence, self-efficacy, long-term efficacy, behavior change
- MeSH terms
- Smoking Prevention, Adult, Combined Modality Therapy, Female, Humans, Male, Middle Aged, Nicotine, Patient Compliance, Smoking Cessation, Treatment Outcome, Multimedia, Self Efficacy, Internet, Cell Phone
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