Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988
Abstract
Lynda Lee Kaid, Anne Johnston; Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988, Journal of Communication, Volume
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Claims the paper makes
Cites
Voter Responses to Negative Political Ads
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Lau, R. R., Andersen, D. J., Ditonto, T. M., Kleinberg, M. S., & Redlawsk, D. P. (2017) · Political Behavior · doi:10.1007/s11109-016-9354-8 · Cited by 127 · see citing works
Mainstreaming the Blackpill: Understanding the Incel Community on TikTok
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“Emotional appeals represent a manipulative communication method designed to evoke strong responses such as anger and resentment (Kaid & Johnston, 1991).”
Method
- Authors
- Kaid, L. L., & Johnston, A.
- Affiliations
- University of Oklahoma (US)
- University of North Carolina at Chapel Hill (US)
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 1991-09-01
- Volume
- 41
- Issue
- 3
- Pages
- 53-64
- ISSN
- 0021-9916 (ISSN-L)
- 1460-2466
- OpenAlex
- W2046560446
- Cited by
- 172
- References
- 14
- Citations by year
- 2025: 3 · 2024: 4 · 2023: 3 · 2022: 7 · 2021: 3 · 2020: 4 · 2019: 3 · 2018: 10 · 2017: 7 · 2016: 7 · 2015: 11 · 2014: 11 · 2013: 4 · 2012: 8
- FWCI
- 19.03
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Communication (publishedVersion)
- Topics
- Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Social Sciences › Communication › Media Studies and Communication
- Keywords
- negative advertising, positive advertising, television advertising, presidential campaigns, campaign advertising, political communication, political campaigns
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