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Cited by 475Media and Digital CommunicationDigital Marketing and Social MediaRecommender Systems and Techniques

The DOI matches its Crossref record; 66 of the 66 references it cites were found in a registry or an index.

The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?

Kalyanaraman, Sriram, Sundar, S. Shyam·2006·Journal of Communication
DOI 10.1111/j.1460-2466.2006.00006.x
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Abstract

Internet technology has made possible the widespread dissemination of individualized media messages, but we know very little about their psychological import. A between-subjects experiment ( N =60) with three levels of customization (low, medium, high) was designed to examine whether greater levels of personalized content engender more positive attitudes. The results not only confirm this hypothesis but also reveal the mediating role played by users’ perceptions of relevance, involvement, interactivity, and novelty of portal content. In addition, customization has behavioral effects in that it affects users’ browsing activity.

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Crossref · 10.1111/j.1460-2466.2006.00006.x

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Citations

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Show all 65 references

Research works printed but not linked: 8

  1. 2002, Building a better mousetrap: Personalized start pages, USA Today
  2. 1985, The impact of uncertainty and insufficient resources in intergroup bias, Gedrag: Tijdschift voor Psychologic, 13, 29
  3. R. N. Katz & Associates, 2002, Web portals and higher education: Technologies to make IT personal, 1
  4. 2002, Web portals and higher education: Technologies to make IT personal
  5. 1999, “Mass customization” is not an oxymoron, Journal of Advertising Research, 39, 70
  6. 2000, Proceedings of the International Conference on E-Commerce and Web Technologies, 165
  7. 2001, E-commerce
  8. 1989, Predicting attention and memory for TV commercials using relevance, originality and impact scores

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Metadata

Authors
Kalyanaraman, S., & Sundar, S. S.
Affiliations
  • University of North Carolina at Chapel Hill (US)
  • Pennsylvania State University (US)
ORCID
Sundar, S. Shyam
Venue
Journal of Communication
Publisher
Oxford University Press (OUP)
Published
2006-03-01
Volume
56
Issue
1
Pages
110-132
ISSN
  • 0021-9916 (ISSN-L)
  • 1460-2466
DOI
10.1111/j.1460-2466.2006.00006.x
OpenAlex
W2034182670
Cited by
475
References
65
Citations by year
2026: 15 · 2025: 23 · 2024: 24 · 2023: 43 · 2022: 31 · 2021: 27 · 2020: 54 · 2019: 62 · 2018: 28 · 2017: 15 · 2016: 22 · 2015: 28 · 2014: 22 · 2013: 23 · 2012: 14
FWCI
8.47
Type
journal article
Language
en
Open access
closed
Licence
doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 3471 d)
Locations
Journal of Communication (publishedVersion)
Topics
  • Social Sciences › Communication › Media and Digital Communication
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Physical Sciences › Computer Science › Information Systems › Recommender Systems and Techniques
Keywords
content personalization, web portal, customization, user attitudes, user behavior, perceived relevance, user participation, interactivity, novelty, browsing behavior

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