Cited by 1,095Media Influence and HealthPatient-Provider Communication in HealthcareHealth Literacy and Information Accessibility

Tailored and Targeted Health Communication: Strategies for Enhancing Information Relevance

Kreuter, Matthew W., Wray, Ricardo J.·2003·American Journal of Health Behavior

Abstract

OBJECTIVE: To discuss tailored messages in the broader context of communication strategies designed to enhance the relevance of health information to a given audience. METHODS: Describe specific mechanisms through which tailored health communication can enhance message relevance and identify situations in which the use of tailoring is most appropriate. RESULTS: Overall, tailored messages appear to stimulate greater cognitive activity than do messages that are not tailored. However, non-tailored messages that happen to be a good fit for a given individual also have similar effects. CONCLUSION: Health communication programs and materials that succeed in making information relevant to their intended audience will be more effective than those that do not. Tailoring is a proven approach to enhancing message relevance, but not the only approach to do so, and under many circumstances may not be the preferred choice.

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Crossref · 10.5993/ajhb.27.1.s3.6

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Authors
Kreuter, M. W., & Wray, R. J.
Affiliations
Saint Louis University (US)
Venue
American Journal of Health Behavior
Published
2003-11-01
Volume
27
Issue
1
Pages
227-232
ISSN
  • 1087-3244 (ISSN-L)
  • 1945-7359
OpenAlex
W2152066760
Cited by
1,095
References
9
Citations by year
2026: 54 · 2025: 50 · 2024: 56 · 2023: 69 · 2022: 74 · 2021: 62 · 2020: 62 · 2019: 65 · 2018: 65 · 2017: 58 · 2016: 60 · 2015: 63 · 2014: 67 · 2013: 61 · 2012: 49
FWCI
200.06
Type
journal article
Language
en
Open access
closed
Locations
  • American Journal of Health Behavior (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Health Sciences › Health Professions › General Health Professions › Patient-Provider Communication in Healthcare
  • Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
Keywords
tailored health communication, message relevance, health communication strategies, cognitive processes
MeSH terms
Health Education, Health Promotion, Humans, Mass Media, Obesity, Persuasive Communication, Weight Loss, Health Behavior, Behavioral Research, Social Marketing

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