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Cited by 362

The DOI matches its Crossref record; 83 of the 83 references it cites were found in a registry or an index.

Unintended Effects of Health Communication Campaigns

Cho, Hyunyi, Salmon, Charles T.·2007·Journal of Communication

Abstract

Health communication campaigns, as an outcome of and an input into the social process, can create unintended as well as intended effects. The present paper represents an initial conceptual treatment of the unintended effects, the less studied of the two. It suggests that unintended effects can manifest in multiple dimensions, including those of time lapse, levels of analysis, audience types, content specificity, and valence. On these dimensions, a typology organizes available evidence to offer an outlook on 11 types of unintended effects, including obfuscation, dissonance, boomerang, epidemic of apprehension, desensitization, culpability, opportunity cost, social reproduction, social norming, enabling, and system activation. Implications for theory, research, and practice are discussed.

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Crossref · 10.1111/j.1460-2466.2007.00344.x

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Metadata

Authors
Cho, H., & Salmon, C. T.
Venue
Journal of Communication
Published
2006-03-10
Volume
57
Issue
2
Pages
293-317
ISSN
  • 0021-9916 (ISSN-L)
  • 1460-2466
OpenAlex
W1977396872
Cited by
362
References
83
FWCI
112.65
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Unintended Effects of Health Communication Campaigns. https://app.cochat.ai/papers/10.1111/j.1460-2466.2007.00344.x
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Cho, H., & Salmon, C. T. (2007). Unintended Effects of Health Communication Campaigns. Journal of Communication. https://doi.org/10.1111/j.1460-2466.2007.00344.x

Data sources

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.