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PERFORMANCE IMPLICATIONS OF STRATEGIC COALIGNMENT: A METHODOLOGICAL PERSPECTIVE
Abstract
Strategic coalignment ‐ viewed in terms of internal consistency among key strategic decisions or the alignment between strategic choices and critical contingencies posed by either environmental or organizational contexts ‐ is an important theoretical perspective in strategic management. However, extant research is characterized by both poor clarifications of the theoretical meanings of coalignment as well as inappropriate statistical modelling. This article adopts a methodological orientation to examining a general proposition of the performance implications of strategic coalignment among three generic strategy dimensions: marketing, manufacturing and administrative. Such a proposition is evaluated using three seemingly complementary perspectives of statistical modelling: (a) interactionist; (b) profile‐derivation; and (c) covariation, and data collected from two hundred business units. The analysis and results generally support the proposition using two of three perspectives, thus raising critical methodological issues relating to multiple specifications of the statistical form of coalignment.
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Cites
Organizational Strategy, Structure, and Process
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978) · Academy of Management Review · doi:10.5465/amr.1978.4305755 · Cited by 4,527
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Statistical analysis of sets of congeneric tests
Jöreskog, K. G. (1971) · Psychometrika · doi:10.1007/bf02291393 · Cited by 1,481
Cited by
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Gold, A. H., Malhotra, A., & Segars, A. H. (2001) · Journal of Management Information Systems · doi:10.1080/07421222.2001.11045669 · Cited by 6,233
EDWARDS, J. R., & PARRY, M. E. (1993) · Academy of Management Journal · doi:10.2307/256822 · Cited by 1,534
Zhu, K., Kraemer, K., & Xu, S. (2003) · European Journal of Information Systems · doi:10.1057/palgrave.ejis.3000475 · Cited by 1,043
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Stewart, K. A., & Segars, A. H. (2002) · Information Systems Research · doi:10.1287/isre.13.1.36.97 · Cited by 734
Shin, H., Lee, J.-N., Kim, D., & Rhim, H. (2015) · International Journal of Production Economics · doi:10.1016/j.ijpe.2015.06.015 · Cited by 199
Metadata
- Authors
- Venkatraman, N.
- Venue
- Journal of Management Studies
- Publisher
- Wiley
- Published
- 1990-01
- Volume
- 27
- Issue
- 1
- Pages
- 19-41
- ISSN
- 0022-2380 (ISSN-L)
- 1467-6486
- OpenAlex
- W2074281514
- Cited by
- 326
- References
- 3
- FWCI
- 12.29
- Type
- journal article
- Language
- en
- Open access
- closed
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- Venkatraman, N. (1990). PERFORMANCE IMPLICATIONS OF STRATEGIC COALIGNMENT: A METHODOLOGICAL PERSPECTIVE. Journal of Management Studies. https://doi.org/10.1111/j.1467-6486.1990.tb00751.x
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
