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Cited by 409

The DOI matches its Crossref record; 17 of the 17 references it cites were found in a registry or an index.

Consumers' Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives

Open access
Alfnes, Frode, Guttormsen, Atle G., Steine, Gro, Kolstad, Kari·2006·American Journal of Agricultural Economics

Abstract

In most retail markets, sellers post the price and consumers choose which products to buy. We designed an experimental market with posted prices to investigate consumers' willingness to pay for the color of salmon. Salmon fillets varying in color and price were displayed in twenty choice scenarios. In each scenario, the participants chose which of two salmon fillets they wanted to buy. To induce real economic incentives, each participant drew one binding scenario; the participants then had to buy the salmon fillet they had chosen in their binding scenario. The choice data were analyzed with a mixed logit model.

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Crossref · 10.1111/j.1467-8276.2006.00915.x

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Metadata

Authors
Alfnes, F., Guttormsen, A. G., Steine, G., & Kolstad, K.
Venue
American Journal of Agricultural Economics
Publisher
Wiley
Published
2006-11
Volume
88
Issue
4
Pages
1050-1061
ISSN
  • 0002-9092 (ISSN-L)
  • 1467-8276
OpenAlex
W2136691649
Cited by
409
References
17
FWCI
29.47
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Consumers' Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives. https://app.cochat.ai/papers/10.1111/j.1467-8276.2006.00915.x
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Alfnes, F., Guttormsen, A. G., Steine, G., & Kolstad, K. (2006). Consumers' Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives. American Journal of Agricultural Economics. https://doi.org/10.1111/j.1467-8276.2006.00915.x

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