Cited by 31Social and Intergroup PsychologyMedia Influence and HealthPsychology of Social Influence

Discovery of Reliable Attitude Change Persistence Resulting from a Transmitter Tuning Set

Boninger, David S., Brock, Timothy C., Cook, Thomas D., Gruder, Charles L., Romer, Daniel·1990·Psychological Science

Abstract

Support was found for the hypothesis that recipients of persuasive messages who are set to transmit the contents to others will exhibit attitude change that persists over time. In four studies, 208 students and 300 nonstudent adults were given either a transmitter set or a control set (a set to receive more information or no set instructions) prior to reading a persuasive message. Transmitters consistently exhibited more attitude change persistence at delays ranging from two to five months, across different populations, and for attitude issues evoking varying degrees of initial agreement. The practical implications for public health and education are discussed.

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Crossref · 10.1111/j.1467-9280.1990.tb00212.x

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Authors
Boninger, D. S., Brock, T. C., Cook, T. D., Gruder, C. L., & Romer, D.
Affiliations
  • The Ohio State University (US)
  • Northwestern University (US)
  • University of Illinois Chicago (US)
  • University of Illinois at Chicago
Venue
Psychological Science
Published
1990-07
Volume
1
Issue
4
Pages
268-271
ISSN
  • 0956-7976 (ISSN-L)
  • 1467-9280
OpenAlex
W2124572003
Cited by
31
References
0
Citations by year
2025: 1 · 2023: 1 · 2021: 1 · 2019: 1 · 2017: 1 · 2016: 1 · 2013: 1 · 2012: 1
FWCI
6.05
Type
journal article
Language
en
Open access
closed
Locations
Psychological Science (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Social Sciences › Sociology and Political Science › Psychology of Social Influence
Keywords
persuasive messages, attitude change over time, persuasion, public health communication

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