Discovery of Reliable Attitude Change Persistence Resulting from a Transmitter Tuning Set
Abstract
Support was found for the hypothesis that recipients of persuasive messages who are set to transmit the contents to others will exhibit attitude change that persists over time. In four studies, 208 students and 300 nonstudent adults were given either a transmitter set or a control set (a set to receive more information or no set instructions) prior to reading a persuasive message. Transmitters consistently exhibited more attitude change persistence at delays ranging from two to five months, across different populations, and for attitude issues evoking varying degrees of initial agreement. The practical implications for public health and education are discussed.
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Active learning activities facilitate long-term changes in attitudes.
“Beyond facilitating deep learning, active learning activities also seem to facilitate long-term changes in attitudes.46–48”
From Challenging Race-Based Medicine Through Historical Education About the Social Construction of Race (2023) · cites this paper as [46]
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Challenging Race-Based Medicine Through Historical Education About the Social Construction of Race
Skinner-Dorkenoo, A. L., Rogbeer, K. G., Sarmal, A., Ware, C., & Zhu, J. (2023) · Health Equity · doi:10.1089/heq.2023.0036 · Cited by 6 · see citing works
The transmitter‐persistence effect: Resolving the dispute
Tal‐Or, N., Nemets, E., & Ziv, S. (2009) · Social Influence · doi:10.1080/15534510902764233 · Cited by 1 · see citing works
- Authors
- Boninger, D. S., Brock, T. C., Cook, T. D., Gruder, C. L., & Romer, D.
- Affiliations
- The Ohio State University (US)
- Northwestern University (US)
- University of Illinois Chicago (US)
- University of Illinois at Chicago
- ORCID
- Cook, Thomas D.
- Venue
- Psychological Science
- Publisher
- SAGE Publications
- Published
- 1990-07
- Volume
- 1
- Issue
- 4
- Pages
- 268-271
- ISSN
- 0956-7976 (ISSN-L)
- 1467-9280
- OpenAlex
- W2124572003
- Cited by
- 31
- References
- 0
- Citations by year
- 2025: 1 · 2023: 1 · 2021: 1 · 2019: 1 · 2017: 1 · 2016: 1 · 2013: 1 · 2012: 1
- FWCI
- 6.05
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Science (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Keywords
- persuasive messages, attitude change over time, persuasion, public health communication
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