The transmitter‐persistence effect: Resolving the dispute
Open accessAbstract
Previous research has demonstrated that expecting to transmit a persuasive message to another person preserves the transmitters' attitudes over time. This finding was originally explained by the organized cognitive construct in which transmitters store the message. Other researchers suggested that the attitudes' persistence stemmed from the incompleteness of the task; i.e., the transmitters did not actually transmit the message. The current research aimed at resolving the dispute by comparing the attitude persistence of receivers of information to that of transmitters who ultimately did not transmit information and to that of transmitters who actually did transmit information to other people. While the attitudes of receivers weakened over time, the attitudes of the finished and unfinished transmitters persisted, supporting the original explanation.
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Active learning activities facilitate long-term changes in attitudes.
“Beyond facilitating deep learning, active learning activities also seem to facilitate long-term changes in attitudes.46–48”
From Challenging Race-Based Medicine Through Historical Education About the Social Construction of Race (2023) · cites this paper as [48]
The Materials and procedure and primary analysis sections report that participants expecting to transmit a persuasive message retained their attitudes four weeks later, while those expecting to receive more information showed weakening attitudes. This supports persistence after a specific participatory task, but the study did not test active learning activities generally or show that those activities themselves produced the initial attitude change. (LLM, conf=0.85)
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Challenging Race-Based Medicine Through Historical Education About the Social Construction of Race
Skinner-Dorkenoo, A. L., Rogbeer, K. G., Sarmal, A., Ware, C., & Zhu, J. (2023) · Health Equity · doi:10.1089/heq.2023.0036 · Cited by 6 · see citing works
“48”
- Authors
- Tal‐Or, N., Nemets, E., & Ziv, S.
- Affiliations
- University of Haifa (IL)
- Corresponding author
- Tal‐Or, Nurit
- ORCID
- Tal‐Or, Nurit
- Venue
- Social Influence
- Publisher
- Informa UK Limited
- Published
- 2009-09-14
- Volume
- 4
- Issue
- 4
- Pages
- 274-281
- ISSN
- 1553-4510 (ISSN-L)
- 1553-4529
- OpenAlex
- W2003439044
- Cited by
- 1
- References
- 21
- Citations by year
- 2023: 1
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Social Influence (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- attitude persistence, message receiver, attitude change over time
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