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Cited by 254

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Why do People Gamble and Keep Gambling despite Heavy Losses?

Rachlin, Howard·1990·Psychological Science
DOI 10.1111/j.1467-9280.1990.tb00220.x
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Abstract

If a long series of gambles is subjectively structured into units each consisting of a string of consecutive losses followed by a win, positive valued strings will be short and negative valued strings will be long. Long negative strings will be temporally discounted more than short positive strings, increasing the gamble's subjective value. People, therefore, may gamble because even games of objectively negative expected value may be subjectively positive. People may keep gambling despite heavy losses because reduction of degree of discounting and expansion of the behavioral unit, characteristics of selfcontrol in other areas, fail to significantly decrease a gamble's subjective value.

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Crossref · 10.1111/j.1467-9280.1990.tb00220.x

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Metadata

Authors
Rachlin, H.
Venue
Psychological Science
Publisher
SAGE Publications
Published
1990-09
Volume
1
Issue
5
Pages
294-297
ISSN
  • 0956-7976 (ISSN-L)
  • 1467-9280
DOI
10.1111/j.1467-9280.1990.tb00220.x
OpenAlex
W2147884316
Cited by
254
References
5
FWCI
2.40
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Why do People Gamble and Keep Gambling despite Heavy Losses? https://app.cochat.ai/papers/10.1111/j.1467-9280.1990.tb00220.x
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Rachlin, H. (1990). Why do People Gamble and Keep Gambling despite Heavy Losses? Psychological Science. https://doi.org/10.1111/j.1467-9280.1990.tb00220.x

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.