The DOI matches its Crossref record.
THE DEVELOPMENT OF A MEASURE OF PERCEIVED HOMOPHILY IN INTERPERSONAL COMMUNICATION
Abstract
This paper reports the development of a measure of perceived homophily. In both an initial investigation and in four subsequent studies employing samples from diverse populations, four dimensions of response were observed. These dimensions were labeled Attitude, Morality, Appearance, and Background. Additional results indicated that opinion leaders are perceived as more homophilous than non-opinion leaders on the dimensions of Attitude, Morality, and Background. The scales found to measure these dimensions are suggested for consideration by researchers concerned with homophily or interpersonal similarity in human communication.
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Cited by
Rubin, D. L. (1992) · Research in Higher Education · doi:10.1007/bf00973770 · Cited by 731
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Ladhari, R., Massa, E., & Skandrani, H. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.102027 · Cited by 557
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Xiao, M., Wang, R., & Chan-Olmsted, S. (2018) · Journal of Media Business Studies · doi:10.1080/16522354.2018.1501146 · Cited by 497
Gong, L. (2008) · Computers in Human Behavior · doi:10.1016/j.chb.2007.05.007 · Cited by 338
Metadata
- Authors
- MCCROSKEY, J. C., RICHMOND, V. P., & DALY, J. A.
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1975-06
- Volume
- 1
- Issue
- 4
- Pages
- 323-332
- ISSN
- 0360-3989 (ISSN-L)
- 1468-2958
- OpenAlex
- W2066723368
- Cited by
- 496
- References
- 0
- FWCI
- 28.17
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: THE DEVELOPMENT OF A MEASURE OF PERCEIVED HOMOPHILY IN INTERPERSONAL COMMUNICATION. https://app.cochat.ai/papers/10.1111/j.1468-2958.1975.tb00281.x
- The paper
- MCCROSKEY, J. C., RICHMOND, V. P., & DALY, J. A. (1975). THE DEVELOPMENT OF A MEASURE OF PERCEIVED HOMOPHILY IN INTERPERSONAL COMMUNICATION. Human Communication Research. https://doi.org/10.1111/j.1468-2958.1975.tb00281.x
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.