The DOI matches its Crossref record.
THE DEVELOPMENT OF A MEASURE OF PERCEIVED HOMOPHILY IN INTERPERSONAL COMMUNICATION
Abstract
This paper reports the development of a measure of perceived homophily. In both an initial investigation and in four subsequent studies employing samples from diverse populations, four dimensions of response were observed. These dimensions were labeled Attitude, Morality, Appearance, and Background. Additional results indicated that opinion leaders are perceived as more homophilous than non-opinion leaders on the dimensions of Attitude, Morality, and Background. The scales found to measure these dimensions are suggested for consideration by researchers concerned with homophily or interpersonal similarity in human communication.
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Cited by
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Gong, L. (2008) · Computers in Human Behavior · doi:10.1016/j.chb.2007.05.007 · Cited by 338
Antheunis, M. L., Valkenburg, P. M., & Peter, J. (2010) · Computers in Human Behavior · doi:10.1016/j.chb.2009.07.005 · Cited by 250
Luo, M., Hancock, J. T., & Markowitz, D. M. (2022) · Communication Research · doi:10.1177/0093650220921321 · Cited by 245
Muda, M., & Hamzah, M. I. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-04-2020-0072 · Cited by 225
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Tolbert, A. N., & Drogos, K. L. (2019) · Frontiers in Psychology · doi:10.3389/fpsyg.2019.02781 · Cited by 102
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Understanding the Importance of Cultural Appropriateness for User Interface Design: An Avatar Study
Aljaroodi, H. M., Adam, M. T. P., Teubner, T., & Chiong, R. (2022) · ACM Transactions on Computer-Human Interaction · doi:10.1145/3517138 · Cited by 41
Carr, C. T., Hayes, R. A., & Sumner, E. M. (2018) · Communication Research Reports · doi:10.1080/08824096.2017.1409618 · Cited by 38
Liu, A. R., Pataranutaporn, P., & Maes, P. (2024) · arXiv · doi:10.48550/arxiv.2410.21596 · Cited by 25
Wei, C. Z., Kim, Y.-H., & Kuzminykh, A. (2023) · Proceedings of the 5th International Conference on Conversational User Interfaces · doi:10.1145/3571884.3597139 · Cited by 14
Metadata
- Authors
- MCCROSKEY, J. C., RICHMOND, V. P., & DALY, J. A.
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1975-06
- Volume
- 1
- Issue
- 4
- Pages
- 323-332
- ISSN
- 0360-3989 (ISSN-L)
- 1468-2958
- OpenAlex
- W2066723368
- Cited by
- 496
- References
- 0
- FWCI
- 28.17
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
