The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.
Cultivation Theory and Research.: A Conceptual Critique
Abstract
This is a critical analysis of how cultivation has been conceptualized in theory and research. Cultivation indicators are examined for their meaning in texts, the meaning received by viewers, and the distinction between estimations and beliefs. The construct of television exposure is analyzed in terms of the assumptions of uniform messages and nonselective viewing, as well as the conception of time and dominance. The nature of relationship is illuminated through the assumptions of linearity, asymmetry, control variables, causation, level of generality, mainstreaming, and resonance. Recommendations are provided to suggest revisions for conceptualizing the existing theory and extending it. Suggestions for extension include reconceptualizing the effect and the relationship, developing a typology of effects, considering the context of other simultaneous influences, providing analysis over time, and examining the process of influence on individuals and on the messages.
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Cites
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Culture, Media, Language: Working Papers in Cultural Studies, 1972-79
(2003) · Routledge eBooks · doi:10.4324/9780203381182 · Cited by 1,728
The “Mainstreaming” of America: Violence Profile No. 11
Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (1980) · Journal of Communication · doi:10.1111/j.1460-2466.1980.tb01987.x · Cited by 1,157
Bryant, J., & Zillmann, D. (1986) · Cited by 824
Selective Exposure To Communication
(2013) · Routledge eBooks · doi:10.4324/9780203056721 · Cited by 780
Toward “Cultural Indicators”: The analysis of mass mediated public message systems
Gerbner, G. (1969) · AV communication review · doi:10.1007/bf02769102 · Cited by 399
Cultivation analysis : new directions in media effects research
Signorielli, N., & Morgan, M. (1990) · Cited by 350
Barwise, P., & Ehrenberg, A. (1993) · Canadian Journal of Communication · doi:10.22230/cjc.1993v18n2a752 · Cited by 345
Aging with Television: Images on Television Drama and Conceptions of Social Reality
Gerbner, G., Gross, L. P., Signorielli, N., et al. (1980) · Journal of Communication · doi:10.1111/j.1460-2466.1980.tb01766.x · Cited by 314
Cited by
Unequal Representation and Gender Stereotypes in Image Search Results for Occupations
Kay, M., Matuszek, C., & Munson, S. A. (2015) · Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems · doi:10.1145/2702123.2702520 · Cited by 509
Persuasive effects of fictional narratives increase over time
Appel, M., & Richter, T. (2007) · Media Psychology · doi:10.1080/15213260701301194 · Cited by 376
Conceptualizing media enjoyment as attitude: implications for mass media effects research.
Nabi, R. L., & Krcmar, M. (2004) · Communication Theory · doi:10.1111/j.1468-2885.2004.tb00316.x · Cited by 327
Reality Television as a Model for Online Behavior: Blogging, Photo, and Video Sharing
Stefanone, M. A., & Lackaff, D. (2009) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2009.01477.x · Cited by 67
Liu, J., & Shi, R. (2019) · Journal of Computer-Mediated Communication · doi:10.1093/jcmc/zmy021 · Cited by 43
Metadata
- Authors
- POTTER, W. J.
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1993-06
- Volume
- 19
- Issue
- 4
- Pages
- 564-601
- ISSN
- 0360-3989 (ISSN-L)
- 1468-2958
- OpenAlex
- W1600001687
- Cited by
- 253
- References
- 38
- FWCI
- 31.96
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
