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Conceptualizing media enjoyment as attitude: implications for mass media effects research.

Nabi, Robin L., Krcmar, Marina·2004·Communication Theory
DOI 10.1111/j.1468-2885.2004.tb00316.x
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Abstract

Despite its popularity in mass media effects research, the concept of media enjoyment has yet to be clearly explicated or theoretically integrated into media effects theories. In this analysis, the authors begin to address these limitations by first reviewing terms that have been used to capture the concept of media enjoyment, considering their underlying common features. The authors then introduce a tripartite model of media enjoyment-as-attitude and examine how past research meshes with this perspective. Finally, they consider how enjoyment-as-attitude predicts volitional and spontaneous behavioral outcomes in terms of both media exposure and content-influenced action (e.g., imitation) from 3 theoretical perspectives (uses and gratifications, social cognitive theory, and cultivation). In this way, the article sheds light on how the concept of enjoyment might help to elaborate the understanding of those theoretical processes and, conversely, how extant theoretical perspectives might inform the study of media enjoyment.

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  • Positive emotions associated with hedonic media enjoyment can have short-term psychological benefits and may be associated with stress-related coping.

    “In line with Nabi and Krcmar (2004), we posit that the positive emotions associated with such hedonic forms of media enjoyment can have short-term psychological benefits, and this may be associated with stress-related coping.”

    From Media for Coping During COVID-19 Social Distancing: Stress, Anxiety, and Psychological Well-Being (2020) · cites this paper as Nabi and Krcmar (2004)

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Authors
Nabi, R. L., & Krcmar, M.
Affiliations
  • University of California, Santa Barbara (US)
  • University of Wisconsin–Madison (US)
Corresponding author
Nabi, Robin L.
ORCID
Venue
Communication Theory
Publisher
Oxford University Press (OUP)
Published
2004-11
Volume
14
Issue
4
Pages
288-310
ISSN
  • 1050-3293 (ISSN-L)
  • 1468-2885
DOI
10.1111/j.1468-2885.2004.tb00316.x
OpenAlex
W2087601434
Cited by
327
References
104
Citations by year
2026: 8 · 2025: 12 · 2024: 9 · 2023: 9 · 2022: 23 · 2021: 21 · 2020: 17 · 2019: 16 · 2018: 13 · 2017: 24 · 2016: 26 · 2015: 22 · 2014: 21 · 2013: 18 · 2012: 23
FWCI
45.22
Type
journal article
Language
en
Open access
closed
Licence
doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 3956 d)
Locations
Communication Theory (publishedVersion)
Topics
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Social Sciences › Communication › Media Studies and Communication
  • Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
Keywords
media enjoyment, media attitudes, media influence, uses and gratifications theory, social cognitive theory, cultivation theory, imitation, media exposure, behavioral effects, conceptual model

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