Unequal Representation and Gender Stereotypes in Image Search Results for Occupations
Abstract
Information environments have the power to affect people's perceptions and behaviors. In this paper, we present the results of studies in which we characterize the gender bias present in image search results for a variety of occupations. We experimentally evaluate the effects of bias in image search results on the images people choose to represent those careers and on people's perceptions of the prevalence of men and women in each occupation. We find evidence for both stereotype exaggeration and systematic underrepresentation of women in search results. We also find that people rate search results higher when they are consistent with stereotypes for a career, and shifting the representation of gender in image search results can shift people's perceptions about real-world distributions. We also discuss tensions between desires for high-quality results and broader societal goals for equality of representation in this space.
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Image search results for occupations slightly exaggerate gender stereotypes and portray the minority gender for an occupation less professionally, and there is a slight under-representation of women.
“Kay, Matuszek and Munson found that “image search results for occupations slightly exaggerate gender stereotypes and portray the minority gender for an occupation less professionally. There is also a slight under-representation of women.””
From Discrimination, artificial intelligence, and algorithmic decision-making (2025) · cites this paper as Kay, Matuszek and Munson 2015
In recruitment, algorithmic bias can manifest in gender, race, skin color, and personality.
“In recruitment, algorithmic bias can manifest in gender, race, skin color, and personality.”
From Ethics and discrimination in artificial intelligence-enabled recruitment practices (2023) · cites this paper as Kay et al. (2015)
Certain users on advertising platforms are more valuable to advertisers than others.
“For example, it is well-known that certain users on advertising platforms are more valuable to advertisers than others [48,55,65].”
From Discrimination through Optimization (2019) · cites this paper as [48]
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- Authors
- Kay, M., Matuszek, C., & Munson, S. A.
- Affiliations
- University of Washington (US)
- University of Maryland, Baltimore County (US)
- Venue
- Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems
- Publisher
- ACM
- Published
- 2015-04-18
- Pages
- 3819-3828
- OpenAlex
- W2149252982
- Cited by
- 509
- References
- 36
- Citations by year
- 2026: 27 · 2025: 36 · 2024: 66 · 2023: 65 · 2022: 64 · 2021: 84 · 2020: 56 · 2019: 41 · 2018: 36 · 2017: 23 · 2016: 10 · 2012: 1
- FWCI
- 110.27
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- CHI Conference on Human Factors in Computing Systems (publishedVersion)
- Topics
- Social Sciences › Safety Research › Ethics and Social Impacts of AI
- Social Sciences › Gender Studies › Media, Gender, and Advertising
- Social Sciences › Psychology › Developmental and Educational Psychology › Science Education and Perceptions
- Keywords
- gender stereotypes, gender bias, image search, occupation, gender representation, underrepresentation of women, search result quality
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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